Job Description

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Job Title: Marketing Manager - Electronics Business (Power, Automotive & Robotics)
Location: Bangalore / Mumbai, India
Experience: 3-5 Years
Department: Marketing & Business Development-L&T Electronic Product & Systems (L&T EPS)
Reports to: Head- Marketing & Business Development
Job Summary:
We are seeking a high-performing, versatile Marketing Manager to drive the branding, communications, outreach and lead generation strategy across L&T EPS Power Electronics, Embedded Systems & Software, Robotics & Industrial Automation and Electronic System Design and Manufacturing (ESDM) verticals. This role will own the creation of impactful customer relations, marketing collateral, customer showcases and digital visibility while actively networking across OEMs, startups, policy bodies and forums to position L&T EPS as a thought leader and innovation partner.
Key Responsibilities:
1. Strategic Marketing & Business Alignment

• Understand business priorities and technologies across verticals and align marketing strategy accordingly.
• Drive thought leadership in EVs, motion control, autonomous systems, robotics and industrial digitalization.
• Develop and execute go-to-market messaging and campaign plans tailored to key sectors.

2. Networking & Customer Outreach

• Build and maintain strong relations with OEMs, Tier 1 suppliers, system integrators, startup and academia.
• Represent L&T EPS at industry events, exhibitions, policy workshops (e.g., MeitY, IESA, ELCINA, ACMA).
• Coordinate with sales and BD teams for client meetings, factory showcases, and demos.

3. Marketing Communication & Collaterals

• Create compelling product brochures, catalogues, presentations, infographics, videos and banners.
• Lead content development for website, social media (LinkedIn, YouTube), press releases and technical articles.
• Maintain marketing kits tailored for each vertical with updated messaging, case studies and success stories.

4. Digital Marketing & Campaign Management

• Run targeted digital campaigns for brand visibility, talent attraction and ecosystem engagement.
• Work with creative agencies and internal teams for campaign execution, SEO and analytics reporting.
• Manage CRM and lead pipelines, track customer engagement metrics.

5. Pre-sales Support & Coordination

• Support business development teams with proposal decks, capability documents and pitch material.
• Help with responses to RFPs/RFQs by coordinating technical and marketing inputs.
• Develop customer-centric presentations and walkthroughs that simplify technology value propositions.

6. Internal & External Communication

• Manage internal branding, newsletters, employee success stories and knowledge sharing platforms.
• Drive engagement with corporate communications for features in L&T Newsline, media interactions, etc.
• Support leadership in preparing for external forums, industry roundtables and investor days.

Required Qualifications:

• Bachelor's degree in Engineering (Electronics, Electrical, Mechatronics, etc.).
• 3-5 years of B2B marketing experience in technology-driven industries (preferably ESDM, industrial automation or automotive/EVs).
• Proven expertise in building high-quality presentations, catalogues and digital assets.
• Excellent communication, storytelling and relationship-building skills.
• Hands-on knowledge of design and marketing tools (PowerPoint, Canva, Adobe Creative Suite, HubSpot/Zoho/Salesforce).
• Comfortable working across multi-disciplinary teams -- technical, sales and leadership.

Skills Required