Job Description

Key Responsibilities

1. Marketing Strategy & Leadership

Develop and execute BVS Global's global marketing strategy aligned with business goals across GCC, MENA, India, and international markets. Build and lead the marketing department--including content, design, SEO, social media, and agency partners--to drive high-quality output and operational excellence. Define and monitor marketing KPIs, ensuring ROI-driven performance and continuous optimization.

2. Brand Positioning & Thought Leadership

Strengthen BVS Global's brand identity across all platforms with a focus on trust, precision, and global mobility. Lead the creation of premium content including newsletters (BVS Global Digest), guidebooks, and industry updates. Establish BVS Global as a thought leader on LinkedIn.

3. Performance Marketing & Lead Generation

Set up and oversee lead-generation funnels for all services, across B2B and B2C. Coordinate with performance marketing agencies to assess metrics, optimize campaigns, and enhance conversion quality. Develop dashboards to consolidate all leads and evaluate channel performance for data-driven decision-making. Weekly and monthly reports and analysis.

4. Digital Transformation Initiatives

Drive digital-first improvements across customer journeys, marketing automation, and funnel optimization. Enhance online presence via SEO, website UX improvements, and data-backed content strategies. Be instrumental in streamlining internal processes, including CRM, Whatsapp and Email automation etc

5. Social Media & Communication

Develop platform-specific content strategies for LinkedIn, Facebook, Instagram, TikTok and YouTube. Create high-engagement content targeting HR professionals, entrepreneurs, HNIs, and global mobility decision-makers. Oversee communication on compliance updates, regulatory changes, visa processes, and market insights.

6. Cross-functional Collaboration

Work closely with operations and BD to source content, align messaging, and support business goals, including end-to-end execution of webinars and on-ground events. Ensure marketing supports all service verticals with accurate, educational, and conversion-friendly messaging. Collaborate with senior leadership on new initiatives, business pitches, and transformation projects.

7. Creative Development

Drive the development of visually compelling creatives, videos, reels, storytelling content, and campaigns. Introduce non-cliche communication frameworks and benefit-first messaging. Ensure brand consistency across all public-facing assets.

Skills & Competencies

Strategic Marketing & Planning Performance Marketing & Analytics Brand Development Content Strategy & Storytelling Digital Transformation SEO & Website Optimization Cross-functional Leadership Agency & Vendor Management Data-driven Decision Making Strong Market Understanding: GCC, MENA, India
Job Type: Full-time

Pay: Up to ₹100,000.00 per month

Work Location: In person