Job Description

Strategic Marketing : - Develop and implement comprehensive marketing strategies to promote lab-grown diamond jewelry and achieve sales objectives. - Define marketing goals and key performance indicators (KPIs); track campaign performance and deliver regular ROI reports.- Brand Management : - Maintain brand integrity across all marketing initiatives. - Ensure consistent messaging, tone, and visual identity across all channels.- Campaign Management : - Lead marketing initiatives including digital advertising, social media campaigns, email marketing, influencer collaborations, and promotional events. - Collaborate with the Brand Strategist to align marketing efforts with the overall brand vision and positioning.- Market Insights & Budget Management : - Conduct market research to analyze trends, customer preferences, and the competitive landscape, using insights to identify growth opportunities. - Manage the marketing budget efficiently, ensuring optimal resource allocation to achieve objectives.- Lead Generation & Customer Acquisition: - Drive demand generation campaigns across online platforms to attract and convert new leads. - Optimize the customer acquisition funnel using data and performance metrics.- Content Creation & Partnerships : - Oversee the creation of engaging and impactful content across channels to connect with the target audience. - Build and maintain relationships with external partners, agencies, and influencers to enhance brand reach and effectiveness.- Team & Vendor Coordination: - Collaborate with internal teams (sales, product, design) and manage external vendors or freelancers to ensure timely and effective execution.- Performance Tracking & Reporting : - Monitor marketing KPIs and analyze campaign data to refine future strategy. - Use tools and dashboards to generate reports and insights.- Stakeholder Communication : - Provide regular updates to senior management on ongoing initiatives, outcomes, and future marketing plans.- Innovation & Collaboration: - Stay updated on industry trends, emerging marketing tools, and platforms to keep the brand innovative and competitive. - Work closely with cross-functional teams to ensure cohesive marketing execution. (ref:updazz.com)

updazz .com