with strong digital marketing expertise to lead integrated marketing initiatives across multiple brands and client accounts. This role requires a strategic thinker and hands-on leader who can drive growth, strengthen brand positioning, and mentor a high-performing marketing operations team. The ideal candidate will have proven experience in growth marketing, B2B marketing ecosystems, and stakeholder collaboration, particularly with U.S.-based clients or leadership teams.
Key Responsibilities
Develop, own, and execute integrated marketing strategies aligned with business goals across multiple brands or client portfolios.
Lead and manage the marketing operations team, ensuring timely execution, quality delivery, and continuous capability development.
Drive
growth marketing initiatives
, including demand generation, lead nurturing, funnel optimization, and performance marketing.
Partner with U.S. stakeholders to align campaign priorities, review performance metrics, and participate in regular strategy and review meetings.
Oversee digital marketing channels including paid media, SEO/SEM, email marketing, marketing automation, and content marketing.
Ensure consistent
brand positioning, messaging, and creative direction
across all campaigns and customer touchpoints.
Analyze campaign performance, customer behavior, and funnel metrics to optimize ROI and improve conversion outcomes.
Identify emerging digital trends, tools, and process improvements to enhance marketing efficiency and scalability.
Act as a
business and marketing lead
, demonstrating ownership, discipline, and accountability across initiatives.
Collaborate cross-functionally with sales, product, and leadership teams to ensure go-to-market alignment.
Required Skills & Competencies
Growth Marketing and Demand Generation
Brand Strategy and Brand Positioning
Strong Customer Understanding and Market Insight
B2B SaaS Marketing Expertise
Experience in FinTech and/or HealthTech domains
Business Leadership and Stakeholder Management
Marketing Automation, CRM, and Analytics Proficiency
Strategic Thinking with Strong Execution Capability
Qualifications & Experience
MBA or equivalent postgraduate degree in Marketing, Communications, or Business preferred.
9-12 years of progressive experience in marketing management, ideally within an agency, B2B SaaS, or multi-brand environment.
Proven experience managing digital marketing programs at scale with measurable business impact.
Strong written, verbal, and presentation skills for executive-level and client-facing communication.
Demonstrated ability to lead teams, manage priorities, and deliver results in a fast-paced environment.
High attention to detail with a balance of creativity, analytical thinking, and operational excellence.
Job Types: Full-time, Permanent
Pay: ?70,000.00 - ?100,000.00 per month
Benefits:
Health insurance
Leave encashment
Provident Fund
Work Location: In person
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