Date: Jul 29, 2025
Location: Sun House - Corporate Office
Company: Sun Pharmaceutical Industries Ltd
Manager, Marketing - CI monitoring & strategy - Innovative Products Business Unit
Sun Pharma, Mumbai, India (Princeton, NJ)
Sun Pharma is committed to building a world class commercial team of passionate, ethical, and credible professionals that are committed to winning the right way and are accountable to their assigned objectives. We will focus on our customer's needs, and bring them the highest possible level of service at all times.
SUMMARY:
The Manager, Marketing - CI monitoring & strategy is responsible for monitoring the competitive landscape across our dermatology, oncology and opthamology businesses
The role will be key in building a common understanding of how we approach CI gathering and in building a repository of CI that can help build strategy & brand plans
This individual will also need to understand how future competitors will impact our existing business
KEY RESPONSIBILITIES:
The Marketing Manager - CI Monitoring & Strategy reports into the SVP, Innovative Products
Responsible for creating, implementing a successful comprehensive competitive intelligence resource
By brand, create a comprehensive current and future landscape resource with clear implications for our brands. This should be kept current throughout the year
Accountable for ensuring brand teams have the most current competitive intelligence and clearly understand what is coming and how it impacts them
Directs internal and external resources to quickly assess new markets for brand teams and BD assessments
Works closely with Market Analytics team to assess the impact of new and future competitors on our brands
Support the countries and Global in building brand plans with CI and impact assessment
Is the subject matter expert on the market landscape and competitive intelligence for categories where we compete
Spends time in the field with reps and customers regularly and owns KOL relationships where appropriate
Actively participates in key industry conferences to engage with customers and stay current with those relationships, competitors and market dynamics (1-2 per year)
Participates in and actively presents at Global Brand Team meetings
Share learnings with senior leadership at internal meetings
Facilitates, or co-leads regular Competitive Scenario Planning Workshops to improve overall CI knowledge
EDUCATION, EXPERIENCE & KNOWLEDGE:
Bachelor's degree and a minimum of 5 years pharmaceutical/biotech commercial experience
Additional experience in market research and/or oncology experience an asset
Individual must have brand planning and vendor management experience.
The ideal candidate will demonstrate a strong passion for creating well-differentiated and disruptive brands.
Must have good oral and written communication skills, and be well versed in Microsoft Office applications (PowerPoint, Excel etc.)
PERSONAL SKILLS/ATTRIBUTES:
Must possess the ability to manage projects
Must be an autonomous worker who can deliver on deadlines
Must have a positive attitude and be adaptable to a dynamic environment without losing focus on business goals.
Be a strong and dependable team player who builds trust with management and their team.
Must be transparent, ethical, and honest, and foster a culture of the same within their team.
Must be collaborative and willing to actively participate in Global Brand Team meetings
TRAVEL REQUIREMENTS:
Some travel to international congresses (1-2 per year) and to the US office 1-2 times per year possibly in conjunction with congresses
Willing to work across time zones with reasonable parameters
INTERACTIONS WITH OTHERS:
Should be a good team player who can work across teams and execute on clear direction. Will be expected to be in Global Brand Teams and some management meetings as appropriate
Disclaimer
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of the incumbent(s).
We provide equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, military or veteran status, generic predisposing characteristics or any other basis prohibited by law.
Notice to Agency and Search Firm Representatives:
Sun Pharmaceuticals Industries, Inc. (Sun) is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Sun employee by a third party agency and/or search firm without a valid written & signed search agreement, will become the sole property of Sun. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.
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