Job Description

Ivalue hiring for Marketing : Manager MarComLocation - Ahmedabad Applicant Must be having IT Product / Technical product related exp in sales/Marketing/Business Development or Else Technical Support Executive .9311350356share your cv asapJob Summary - - Design Marketing Strategy with following objectives :- Brand recognition for iValue within the region as preferred IT partner / IT partner of Choice for customers.- Recognition by association with OEM.- Demand Generation.- Sales Enablement.Prepare Marketing Plan :- Annual Plan based on Strategy- Quarterly plan with Campaigns focus- Monthly Activity plans- Social calendar- OEM (All) oriented posts - OEM alignment -- Know our OEM structure.- Know OEM specific market drivers. - Know OEM Branding Guidelines. - Know OEM Marketing Assets. - Know OEM driven Campaigns and create alignment. Competition :- Competition Analysis. - Creating Battle cards for use of Sales teams. - Countering competition campaigns with own. Execution :- Lead generation actions via ISR. (240 Data Points per week, 45 Leads per month) - Monitor, guide, measure & Improve.- Social posts, OEM posts- OEM (as per case) DG execution. - OEM Solutions & Case studies decks/pitches for sales team. - Website revamp/refresh. - Own all public digital assets (website, estore, brochures, decks, data sheets etc)- Campaigns (including concept, design, target identification, execution)Customer Experience :- Own & manage entire communication spectrum for customer touch points. - Templatize/Standardize - Customer SATMeasure & Monitor :- Measure efficacy of all campaigns (contribution to revenue)- Make necessary tweaks based on analysis. - Monitor health by feedback / mystery customer (or any other method.) (ref:updazz.com)

Skills Required