Job Description

Date Posted: +91-XXXXXXXXXX:00 Country: India Location: Narsingpur, Kherki Daula Post, Delhi Jaipur Road, Gurgaon - 122004 (Haryana), India Roles and Responsibilities Marketing and Communication professional to build, plan and implement an overall communication strategy for Carrier India region (includes Sri Lanka and Bangladesh). External Communication

• Devise marketing strategy for 2 brands across B2B audience
• Working closely with regional and global communication team to align the overall brand strategy
• Define local communication strategy and execution in-line with regional and global communication
• Devise a social media content and media strategy for the year.
• Define employer branding strategy
• Maintain and update websites for both our brands across 3 countries.
• Working on marketing / branding initiatives across digital, on-ground, E-commerce, trade journals or any other platform.
• Measure effectiveness of digital campaign and take corrective actions to ensure KPIs are met.
• Identify Lead generation opportunities and setting up process for lead management
• Identify and target key influencers in our market thru relevant communication.
• Manage email marketing of our 2 brands and measure effectiveness.
• Write content for the media, press releases, thought leadership and other stakeholder communications, working closely with senior leadership team
• Annual advertising & promotion calendar budget and track actual spending to be within forecast.
• Manage creative agency partner to ensure they deliver their KPIs at budgeted costs.

Product Launches

• Ensuring the understanding of new products features & benefits and covert it into impactful communication for target audience
• Deliver product catalogues, merchandising, and other activation programs related to the product.

Internal Communication

• Manage and create effective internal communication and disseminate thru centralized communication desk.

Events / Exhibitions

• Managing Product launch Events / Seminars (Offline or Online)
• Identifying and Participating in relevant category specific events

Qualifications and Competencies:

• 3-5 years\xe2\x80\x99 experience in marketing and communication, with good exposure to digital marketing particularly.
• Pro-active, initiative driven, market-oriented and attitude of making a difference
• Ability to collaborate and influence internally with key stakeholders.
• Excellent in oral and written communication skills.
• Have the ability to listen, understand and convert stories into opportunities for communication.
• Have strong digital skills and solid experience with social media and website improvement.

Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class. Job Applicant\'s Privacy Notice: Click on this link to read the Job Applicant\'s Privacy Notice