Job Description

Position:

Marketing & Business Development Manager/Executive

Reports to:

Principal / School Director / Management

Role Overview

The Marketing & Business Development Manager will be responsible for driving student admissions, building the school's brand, and developing growth strategies through innovative marketing, lead generation, and stakeholder engagement initiatives.

Key Responsibilities

Admissions & Lead Generation

Plan and execute admission campaigns across online and offline channels. Generate, manage, and nurture leads , and parent interactions. Collaborate with feeder schools, play schools, consultants, and community groups for leads. Ensure enquiry conversions meet school targets.

Marketing & Branding

Develop and execute the annual marketing plan aligned with school goals. Enhance digital presence through social media, website, SEO, and online campaigns. Manage PR, media relations, and promotional events. Create content (brochures, newsletters, videos) showcasing the school's USP.

Business Development & Partnerships

Build collaborations with corporates, NGOs, and institutions for visibility. Identify sponsorship and revenue diversification opportunities (after-school programs, facility rentals, workshops).

Market Research & Analysis

Track competitor schools and market trends to suggest innovations. Conduct parent/student satisfaction surveys to refine offerings.

Events & Community Engagement

Organize admission open houses, orientation sessions, academic/cultural events. Drive community outreach programs to strengthen school reputation.

Skills & Competencies

Strong communication and interpersonal skills. Experience in admissions counselling, sales, or educational marketing. Event planning and execution capabilities. Ability to work under targets and deadlines.

Qualifications

Bachelor's/Master's in Marketing, Business Administration, or related field. 3-7 years' experience in marketing, sales, or business development (preferably in education/ed-tech/hospitality/service industry). Familiarity with local school market and parent expectations (preferred).
Job Type: Full-time

Work Location: In person