Job Description

Role Overview:We are seeking a dynamic and experienced Marketing Manager to lead our go-to-market efforts within the refractory and abrasive raw material sector. The Marketing Manager will drive brand awareness, generate high-quality leads, and facilitate successful onboarding of both sellers and buyers.Key Responsibilities:- Develop and implement B2B marketing strategies to increase the marketplace's visibility and customer acquisition among target industry segments.- Build and maintain relationships with key industry stakeholders: mineral producers, suppliers, traders, and industrial buyers (steel, cement, glass, foundry, ceramics, abrasives, etc.).- Identify and nurture new business opportunities by leveraging deep industry knowledge and networks.- Conduct market research and competitor intelligence; gather and analyze prospective buyer requirements, purchasing patterns, and buying criteria.- Develop targeted marketing campaigns-digital, content, events, and trade shows-to attract both buyers and sellers to the marketplace.- Create and manage content, including whitepapers, case studies, webinars, and newsletters, that demonstrate marketplace value and industry expertise.- Coordinate with sales, product, and customer support teams to ensure smooth lead handoff and client onboarding.- Collect and analyze marketing KPIs such as lead generation, conversion rates, and user engagement to optimize campaigns.- Represent the company at industry forums and exhibitions, positioning our marketplace as a leading solution for procurement efficiency and transparency.Desired Qualifications & Skills:- 5+ years of proven marketing experience in the mineral/raw materials trading, refractory, ceramics, or abrasives industry.- Strong network of contacts among industry buyers and suppliers; deep understanding of procurement cycles and buyer requirements.- Experience in B2B marketing, marketplace development, and/or digital sales strongly preferred.- Demonstrated ability to develop content, manage campaigns, and execute lead-generation strategies.- Proactive, self-driven, and execution-focused; comfortable in a fast-paced startup environment.- Knowledge of digital marketing platforms, CRM tools, and analytics will be an added advantage. (ref:updazz.com)