Job Description

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Job Title: Manager - Marketing
Req Id: 106435
City: Bengaluru
State/Province: Karnataka
Posting Start Date: 10/29/25
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients' most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com.
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Role details
Title: Marketing Manager - Europe Strategic Market Unit
Location : Bengaluru
To develop and coordinate a range of Marketing Demand Generation activities at a Europe-wide and Country level designed to impact sales pipeline, positively influence client engagement and enhance Wipro's reputation with clients and in the market
About the role:
As a Marketing Manager in the Europe Marketing team, you will have an exciting and broad scope, working to support pan-European Demand Generation and associated programs, plus the design and delivery of Field Marketing activities into our key geographies within Europe, working in close collaboration with regional sales teams. Scope to include campaign activation across multiple digital channels and measurement against KPI, in-person and virtual events, Account-based Marketing and Pursuit Marketing. The role directly supports our strategic priorities of Sourcing, Shaping & Winning Large Deals in our priority markets and industries across Europe.
It is a pivotal role working across multiple internal teams and agencies, coordinating a variety of activities across the full marketing mix, measuring outcomes and ROI.
Role Responsibilities
This is a mid-level B2B marketing role for someone with experience in a similar environment looking for a new challenge. Key responsibilities include:

• Demand Generation: Development and execution of campaigns, events and communications targeting key personas in priority accounts, designed to generate qualified leads and engagement outcomes.
• Campaign coordination and activation: Working across a matrix structure of Central Marketing, Solutions Marketing, and Field Marketing teams to design and execute impactful campaigns across a variety of channels.
• Field Marketing Support: Support regional Marketing heads with activities aligned to local markets, working with local media organizations, in close collaboration with local sales teams.
• Account-based and Deal-based Marketing: Support regional Marketing heads by designing and deploying a range of 1-2-1 marketing tactics to increase the engagement of buying teams in priority accounts, to help shape and win large deals.
• KPI Measurement & Data Insights: Utilize analytics platforms working closely with the MarTech team to understand campaign impact and create dashboards/reports to interpret and visualize outcomes to guide others.

Pre-requisites
A well-rounded B2B marketing professional, with experience working in fast-paced environments and who understands the marketing function well. The successful candidate will be familiar with coordinating the operation of campaigns, both integrated campaigns and ABM of various types, and the marketing technology and platforms that support this.

• Minimum 5+ years' B2B marketing experience working in Demand Generation, Campaign Management, Field Marketing, and/or ABM roles. IT Services, SaaS or Technology industry experience preferable.
• A strong team player who demonstrates good communication skills and initiative
• Excellent knowledge of marketing channels, technology and platforms, ideally Salesforce.com, Marketo, and 6Sense or similar.
• Good organizational skills, experience of working in a fast-paced environment, and ability to effectively coordinate multiple stakeholders.
• Strong analytical skills with ability to highlight key insights in an impactful and simple way.
• High energy self-starter with a can-do attitude, and ability to learn quickly.

Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. Come to Wipro. Realize your ambitions.
Applications from people with disabilities are explicitly welcome.
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Wipro is committed to creating an accessible, supportive, and inclusive workplace. Reasonable accommodation will be provided to all applicants including persons with disabilities, throughout the recruitment and selection process. Accommodations must be communicated in advance of the application, where possible, and will be reviewed on an individual basis. Wipro provides equal opportunities to all and values diversity.
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