Job Description

Marketing Manager

GMR (Pax Innovation ICT Services Pvt. Ltd.) is a fast-growing passenger engagement platform that aims to smoothen the air travel experience. It is an omnichannel platform that integrates all air travel related services from ticket bookings to pre-ordering food and retail to gate deliveries at the airport. We at Hoi are excited to build a product that is digital-first, data-fueled and consumer centric. Look at our website (hoi.in) to know more or download the Hoi app at Android or iOS Store.

:

- We are seeking an experienced and results-driven Marketing Manager to oversee the end-to-end marketing activities for Hoi.

- As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to drive user acquisition, engagement, and retention through both online and offline channels.

- Additionally, you will collaborate with external agencies as needed to support the marketing initiatives.

- The ideal candidate will have a strong background in digital marketing, excellent communication skills, and a passion for B2C tech driven business.

Key Responsibilities:

- Develop and implement strategic marketing plans to promote Hoi platform, ensuring alignment with overall business objectives.

- Drive user acquisition, engagement, and retention through effective online and offline marketing campaigns. Identify and test new channels to continue to meet or exceed established critical metrics.

- Create and manage marketing budgets, ensuring optimal allocation of resources to maximize ROI.

- Identify target audiences and develop tailored marketing messages and campaigns to effectively reach and engage them.

- Monitor and analyze key performance indicators (KPIs) to evaluate marketing campaign effectiveness and incorporate the learnings in the strategy.

- Collaborate with internal teams, such as product, design, and content, to ensure consistent brand messaging and user experience across all marketing channels.

- Work closely with external agencies, such as creative agencies, media buyers etc. to plan and execute marketing initiatives.

- Oversee the development and production of marketing materials, including advertisements, brochures, website content, and social media assets.

- Stay up to date with industry trends and emerging marketing channels and technologies, and incorporate them into the marketing strategy as appropriate.

- Conduct market research and competitive analysis to identify opportunities and develop strategies to differentiate our platform in the marketplace.

- Monitor and report on the performance of marketing campaigns, providing regular updates to the management team.

Requirements:

Qualification: A Bachelor\'s/Masters degree in Marketing, Business Administration, or a related field.

Experience: At least 5 years of experience in marketing for B2C business

Skills and Competencies:

- Strong knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.

- Experience in managing online advertising campaigns, including Google AdWords, social media advertising, and programmatic advertising.

- Proficient in using marketing analytics tools to measure and optimize campaign performance.

- Excellent written and verbal communication skills, with the ability to craft compelling marketing messages and presentations.

- Strong project management skills, with the ability to prioritize tasks and meet deadlines.

- Creative thinker with a strong analytical mindset and a data-driven approach to decision-making.

- Ability to work effectively in cross-functional teams and collaborate with internal and external stakeholders.

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