Profile: Marketing Manager - Auto SectorsJob: Full TimeType: PermanentJob description- Lead the design and execution of service line and solutions marketing strategies and programs aimed at delivering impact across the sales funnel, from pipeline creation to conversion- Develop the positioning framework for a product, platform, or software-based service lines across industries- Collaborate with business line, service and solution, marketing, and sales teams to understand our existing customer base, buyer journeys, the value proposition, competitive environment, and service or solution differentiation to target customers and prospects- Leverage market research and competitive analysis to understand industry trends and competitive positioning in order to develop marketing strategies and programs- Create and launch content-led thought leadership programs to create brand awareness and demand generation- Utilize data analytics to enhance customer segmentation and establish metrics to evaluate and track existing and new programs- Report marketing related KPI s and data for the MEU cluster- Contribute and provide insight into initiatives and programs led and executed by other teams (e.g., key account planning and analyst engagement) (ref:updazz.com)
updazz .com
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