Job Description

Our client is an 8+ years old watch brand with bestselling wearable products on various marketplaces. With an aim of being a global leader in this category, the team is now looking to scale and add new members who can help accelerate the business growth.

Role: Marketing Manager

Working days (Alternate Saturdays)

Responsibilities:

- Strategize and execute Communication encompassing Brand Communication

- Develop communication content with influencers and media partners for brand promotion

- Conceptualization of product launch campaign with clear indices across agreed consumer touchpoints

- Design brand campaign strategy with clearly defined milestones with timeline

- Brand Strategy development adhering to defined Brand KPIs

- Celebrity on-board strategy development; managing celebrity contracts and 360-degree utilization

- Briefing and managing external agencies

- Creation of marketing calendars and segmenting the budget across campaigns and channels

- Initiating Community building to drive brand desire and consumer loyalty

The Ideal candidate:

- You have 4-7 years of proven experience managing all aspects of marketing in a premium organization preferably in Audio/ Smartphones/ Consumer Electronics

- You have extensive experience and proven record in brand planning/strategy, Online brand engagement, creative development, measurement and execution

- You have experience in working with large budgets and finding the most effective and efficient way of reaching customers

- MBA in Marketing / Communications or relevant field