Job Description

Location:
Mumbai, MH, IN
Areas of Work: International
Job Id: 14126

Job Purpose

Lead brand and product marketing for premium & luxury paint categories across GCC (UAE, Oman, Bahrain, Qatar), shaping propositions that balance consumer insight, category growth, and regional market dynamics. Translate consumer and competitive insights into product innovation, brand architecture, and differentiated market positioning. Drive integrated campaigns and activations that strengthen brand equity, scale category relevance, and deliver measurable business outcomes. Build advocacy across contractors, influencers, and retail networks through structured engagement, content, and capability building. Partner with cross-functional teams (Sales, R&D, Technology, Retail, Digital) to ensure seamless execution and long-term category leadership.

Business Responsibility Areas

Insight Mining: + Conduct structured consumer, influencer, and competition studies to identify product gaps.
+ Translate insights into briefs for new developments and category improvements.
+ Partner with technology and unit marketing to refine, validate, and roll out product improvements and developments.
Campaign Planning & Brand Building: + Lead annual and quarterly campaign planning across interiors, exteriors, and textures product category.
+ Drive regional brand storytelling and campaign execution across GCC through ATL/BTL, in-shop visibility, and digital activations.
+ Develop & deploy toolkits, content decks, and in-shop collaterals to support unified messaging.
Category Establishment & Proposition Development: + Define differentiated propositions for premium & luxury interiors and exteriors paints and designer finishes.
+ Develop GTM frameworks and onboarding modules for unit teams to ensure readiness across GCC.
+ Strengthen brand architecture with clear role articulation across product ladders.
Influencer & Contractor Engagement + Design & develop structured engagement with contractors, applicators, and influencers to drive advocacy and recommendation.
+ Design and execute loyalty programs, retail activations, and demo formats to influence conversion.
+ Partner with influencers to amplify brand narratives in both retail and digital ecosystems.
Cross-Functional Collaboration + Collaborate with Sales, R&D, Technology, Retailing, and Digital Marketing teams to drive execution excellence.
+ Work with central and unit marketing teams for aligned category campaigns.
+ Partner with agencies (media, creative, digital) to deliver impactful rollouts.
Capability Building + Conduct structured training for sales and marketing teams across GCC.
+ Equip frontline with simplified collaterals, product demo tools, and reference kits.
+ Ensure retail readiness with effective content deployment and tracking of adoption.

Key Interactions

Internal + Sales, Marketing, Activation, Retailing, Technology, Finance teams from AP Global units
+ Country Heads for UAE, Oman, Bahrain, Qatar
+ AP Global Central Marketing Team members
+ AP India Marketing teams
External + Creative & Media Agencies
+ Dealers, Contractors, Applicators, Retail Consultants, Designers, Influencers

Role requirements

Qualification: MBA with Marketing specialization from a Premier B-school from the Batch of 2023/2024 only Previous Experience: Minimum of 1-2 years of brand management or product marketing Languages: Fluency in written, spoken, reading English is mandatory while any exposure to Arabic will be preferred but isn't mandatory Functional Competencies: + Product development and product management
+ Insight mining and brand communication
+ Campaign planning and execution (ATL, BTL, digital)
+ Strong analytical skills and data management
+ Stakeholder engagement and cross functional collaboration
+ Contractor/influencer engagement and retail activation
Behavioral Competencies + Ability to influence and align diverse stakeholders
+ Entrepreneurial mindset with accountability for outcomes.
+ Adaptability to GCC cultural and business nuances.
+ Ability to navigate multi country dynamics in GCC
+ Strong execution discipline with measurable business impact.