Job Description

Role Overview:The Marketing Activation Manager will lead all on-ground marketing initiatives that bring this brand to life across customer and shopper touchpoints. This includes events, exhibitions, This Academy programs, retail identity implementation, in-store merchandising, and strategic partnerships.The role is pivotal in ensuring this brand experience is consistent, impactful, and business-aligned - driving both customer engagement and commercial growth. The person will work closely with category, sales, and digital marketing teams to deliver integrated activation programs across B2B and retail channels.Key Responsibilities1. Events & Exhibitions- Conceptualize, plan, and execute B2B exhibitions, trade fairs, culinary events, and customer activations.- Manage end-to-end execution - from design, vendor coordination, and logistics to on-ground delivery and ROI evaluation.- Ensure every activation reflects this brand ethos and contributes to business goals.2. Academy- Drive this Academy calendar and execution - including chef-led workshops, training programs, and culinary innovation sessions.- Partner with internal category and R&D teams to ensure content relevance and innovation focus.- Measure engagement and impact of each session, and use insights to strengthen future programs.3. Partnerships & Collaborations- Identify and nurture collaborations with culinary institutions, food service associations, and influencer chefs to enhance brand on ground presence and Culinary community engagement- Negotiate partnership terms and ensure aligned deliverables and measurable outcomes.4. Retail & In-store Visibility- Drive this retail identity presence across super-specialty stores, modern trade outlets, and select premium retail formats.- Develop and implement in-shop merchandising, POS displays, shelf branding, and visibility collaterals in alignment with brand guidelines.- Work with category and sales teams to ensure retail visibility plans support business priorities and drive offtake.- Audit and report visibility execution with clear improvement plans.5. Customer & Stakeholder Engagement- Deliver differentiated experiences for chefs, distributors, and retail partners to build loyalty and advocacy.- Work cross-functionally with sales, category, and digital teams to align activations with overall business strategy.- Manage budgets, agencies, and reporting dashboards for all activation programs.Required Skills & Competencies:- Experience: 5-7 years in B2B/B2C marketing activations, events, or retail visibility (FMCG, food ingredients, or hospitality preferred).- Project Management: Strong planning, multitasking, and execution capabilities.- Retail Experience: Understanding of in-store merchandising, shopper marketing, and retail branding.- Customer Orientation: Ability to craft experiences that connect business needs with customer aspirations.- Stakeholder Management: Excellent collaboration and communication across internal and external teams.- Analytical Mindset: Ability to track ROI, optimize budgets, and leverage data for better decision-making.- Creativity & Agility: Innovative thinking to create impactful activations within timelines and budgets.Education:- MBA or Postgraduate Degree in Marketing, Event Management, or related disciplines preferred. (ref:updazz.com)

Skills Required