Job Description

Key Responsibilities and Attributes: 1. Marketing/Campaign Effectiveness- ATL/BTL: - Drive marketing campaigns to ensure high ROI. - Oversee campaign ideation, budgeting, execution, and optimization. - Ensure timely delivery of campaigns and achieve results proportionate to goals. 2. Campaign Management: - Lead campaign ideation, budgeting, execution, and optimization processes. - Ensure timely delivery of campaigns with measurable results. 3. Data Analysis & Reporting: - Regularly analyze performance metrics. - Provide comprehensive reports to track progress and impact. 4. Agency Performance Review and Plan: - Collaborate with external agencies to align with organizational goals. - Conduct regular reviews of agency deliverables to ensure quality and effectiveness. 5. Vendor Relationship & Management: - Strengthen and enhance relationships with vendors. - Manage vendor contracts and performance. 6. Original Thinking and Process Improvement: - Foster innovation and creative problem-solving within the team. - Implement new ideas to enhance sales, campaign effectiveness, and overall process improvement. 7. Initiative and New Ideas: - Encourage and capture innovative ideas from the team. - Demonstrate new approaches that lead to better outcomes in campaigns or processes. 8. Client Review: - Handle client reviews and resolve conflicts. - Ensure regular updates on account progress and status. 9. Business Development: - Contribute to business development presentations and cluster sign-ups. - Ensure success in securing new business opportunities. 10. Team Management: - Oversee and coordinate activities of team members to achieve organizational goals. - Provide leadership and direction to the team. - Monitor team performance and provide motivation and development. - Allocate resources effectively to maximize productivity. - Foster strong internal relationships to support team and organizational success. (ref:updazz.com)

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