Job Description

Role Overview:We are looking for a passionate and creative Influencer Marketing Manager to lead influencer and creator-led campaigns that build brand visibility, engagement, and impact. The ideal candidate should have hands-on experience in managing influencer strategies across categories and platforms, with a strong focus on storytelling, execution, and performance.Key Responsibilities:- Develop and execute influencer marketing strategies aligned with brand and product goals.- Identify and collaborate with macro, micro, and nano influencers across relevant categories.- Manage end-to-end campaign execution - briefing, coordination, timelines, and approvals.- Build and maintain strong relationships with influencers, talent managers, and agencies.- Supervise content creation to ensure brand fit, creativity, and authenticity.- Track campaign performance using analytics tools and prepare reports with insights and optimizations.- Stay updated on emerging platforms and content trends (e.g. Instagram, Threads, YouTube, Moj).What We're Looking For:- 4+ years of experience in influencer/creator marketing, preferably in fashion, lifestyle, or consumer-facing brands.- Strong understanding of influencer tiers, campaign management, and platform-specific content formats.- Excellent communication and negotiation skills.- Creative mindset with the ability to balance brand tone and influencer voice.- Analytical thinking and familiarity with tracking tools or dashboards.- Ability to manage multiple campaigns simultaneously and adapt to trends quickly. (ref:updazz.com)