Job Description

Key Responsibilities :1. Strategy & Planning- Develop influencer marketing strategies that align with brand and business goals across NIAT and associated NxtWave brands.- Design region-specific creator plans for Instagram, YouTube, and LinkedIn that reflect North India's youth and tech culture.Integrate influencer storytelling seamlessly into ongoing campaigns and IPs.2. Creator & Partnership Management- Identify and onboard creators who naturally connect with the brand's vision - from student influencers to tech creators and educators.- Build strong, long-term relationships with influencers and agencies to drive authentic collaborations.- Negotiate deliverables, budgets, and timelines effectively while ensuring mutual value.3. Campaign Execution & Quality- Manage end-to-end influencer campaigns - briefing, content review, deliverables, and approvals.- Provide creative direction to ensure influencer content reflects NIAT's aspirational and futuristic tone.- Collaborate with the internal social and video teams to amplify influencer content across channels.4. Performance & Reporting :- Track key campaign metrics (reach, engagement, ROI, conversions) and generate actionable insights.- Identify top-performing creators for potential ambassador or recurring partnerships.- Optimise campaign strategies based on performance data and feedback.5. Cross-Functional & Agency Collaboration :- Work with influencer marketing agencies to scale campaign volume and identify emerging creator categories.- Partner with social media, brand, and content teams to ensure influencer campaigns strengthen larger brand narratives.6. Market & Trend Awareness :- Stay updated with platform trends, regional creator movements, and influencer best practices.- Experiment with emerging formats and new platforms to keep NIAT ahead in the creator economy.What We're Looking For :- 2+ years of proven experience in influencer or creator marketing (agency or brand-side).- Deep understanding of digital platforms, influencer trends, and Gen Z content culture.- Excellent relationship-building, negotiation, and communication skills.- Strong analytical and reporting abilities to measure impact and guide decisions.- A creative, proactive mindset with a pulse on youth and tech narratives. (ref:updazz.com)

Skills Required