Job Description

ManagerEXL/M/1500364


ServicesGurgaon
Posted On
03 Oct 2025
End Date
17 Nov 2025
Required Experience
3 - 7 Years



Basic Section
Number Of Positions


4


Band


C1


Band Name


Manager


Cost Code


D011969


Campus/Non Campus


NON CAMPUS


Employment Type


Permanent


Requisition Type


New


Max CTC


1200000.0000 - 2500000.0000


Complexity Level


Not Applicable


Work Type


Hybrid - Working Partly From Home And Partly From Office


Organisational
Group


Analytics


Sub Group


Retail Media & Hi-Tech


Organization


Services


LOB


Services


SBU


Analytics


Country


India


City


Gurgaon


Center


EXL Gurgaon Center 39-B




Skills
Skill


CAMPAIGN MANAGEMENT


SQL


JAVA SCRIPT


Minimum Qualification


ANY GRADUATION


Certification


No data available

Position Overview

We are seeking an experienced

Adobe Campaign Manager

to plan, build, execute, and optimize multi-channel marketing campaigns using

Adobe Campaign (Classic / v8)

. The ideal candidate will have a strong background in campaign management, audience segmentation, and marketing automation, with the ability to collaborate closely with marketing, analytics, and technology teams to deliver personalized, data-driven customer experiences.

Key Responsibilities

Campaign Management & Execution

+ Design, build, and deploy multi-channel campaigns (Email, SMS, Push, Direct Mail, In-App).
+ Manage end-to-end campaign workflows including targeting, segmentation, and personalization.
+ Set up recurring and ad-hoc campaigns with proper audience targeting rules and testing scenarios.

Segmentation & Targeting

+ Create customer segments using Adobe Campaign's data model and query capabilities (SQL).
+ Leverage behavioural, transactional, and demographic data to build targeted lists.
+ Manage suppression, seed lists, and ensure compliance with opt-in/opt-out rules.

Personalization & Templates

+ Configure personalization blocks, dynamic content, and message templates.
+ Work with creative teams to build responsive, personalized email templates.

Campaign Optimization & Reporting

+ Monitor campaign performance (delivery, open rates, click-throughs, conversions).
+ Conduct A/B testing and provide insights for optimization.
+ Generate campaign reports and dashboards for stakeholders.

Cross-Functional Collaboration

+ Partner with data, analytics, and IT teams to ensure smooth campaign execution.
+ Work with marketing stakeholders to translate business requirements into technical campaign setups.
+ Ensure campaigns align with brand guidelines and compliance requirements.

Required Skills & Qualifications

3-7 years of experience in

Adobe Campaign (Classic/v8)

campaign execution and management. Strong knowledge of

email marketing best practices

(deliverability, compliance, CAN-SPAM, GDPR). Experience with

SQL and JavaScript for segmentation and audience building

. Hands-on knowledge of

campaign workflows, typologies, schemas, personalization, and message templates

. Understanding of

data flows, customer journeys, and campaign automation

. Familiarity with

multi-channel orchestration

(Email, SMS, Push, Direct Mail). Strong analytical skills and experience working with

reporting & campaign optimization

. Ability to collaborate with

marketing, data, and technology teams

. Excellent communication and project management skills.

Nice to Have

Experience with

Adobe Experience Cloud products

(AEP, Journey Optimizer, Adobe Analytics, Adobe Target). Knowledge of

HTML, CSS, JavaScript

for email template troubleshooting. Exposure to

integration with CRM/CDP systems

(Adobe AEP, Snowflake, etc.).
Workflow
Workflow Type


L&S-DA-Consulting