Job Description

:
This role is for one of the Weekday's clients
Salary range: Rs 1200000 - Rs 1800000 (ie INR 12-18 LPA)
Min Experience: 3 years
Location: Bengaluru
JobType: full-time
Seeking a growth-focused marketing professional with strong experience in B2B SaaS demand generation, ideally within regulated or industrial technology sectors. The ideal candidate has hands-on experience driving pipeline growth for high-ticket, sales-led SaaS products in the North American market and thrives in a fast-scaling environment where experimentation, analytics, and cross-functional collaboration are core to success.
Requirements:
Key Responsibilities

• Lead the overall growth charter for an AI-first enterprise platform.
• Own end-to-end strategy, execution, and measurement across product lines including QMS, DMS, and CMMS.
• Drive marketing-sourced pipeline generation for sales-led, high-ticket SaaS offerings.
• Execute demand-generation initiatives across paid media, inbound marketing, ABM campaigns, and marketing automation workflows.
• Build and optimize growth dashboards, leveraging data and experimentation to refine acquisition and conversion strategies.
• Run controlled tests, analyze performance, and iterate rapidly to improve funnel metrics.
• Partner closely with Sales, Product, and Leadership teams to shape revenue strategy and GTM motions.
• Design scalable systems, processes, and growth engines rather than simply operating existing ones.

Requirements

• 4-6 years of experience in B2B SaaS or enterprise growth marketing/demand generation.
• Strong exposure to selling SaaS products in the North American (US) market.
• Proven track record of driving qualified pipeline and revenue influence in a sales-led environment.
• Hands-on experience with lead generation, paid acquisition, inbound strategy, ABM, and automation-driven nurture programs.
• Analytical mindset with an ability to build dashboards, interpret data, and make experimentation-led decisions.
• Proficiency with tools such as HubSpot, Salesforce, GA4, Hotjar, Segment, and multi-touch attribution platforms.
• Excellent communication skills with strong prioritization, project management, and stakeholder collaboration abilities.
• "Builder mindset" - comfortable creating systems, processes, and GTM frameworks from scratch.

What You Can Expect

• High-autonomy, high-impact role in a rapidly growing environment.
• Opportunity to directly influence revenue growth and GTM outcomes.
• Competitive compensation with performance-linked OTE after the initial ramp-up period.
• A culture that values experimentation, measurable success, and continuous learning.

Skills Required