Job Description

Manager - Franchisee - Beverage - 8+ Years - Pune/Bangalore
We are looking for an experienced FMCG Sales professional to manage and grow franchisee operations for Packaged Drinking Water across an assigned territory. The role focuses on franchisee performance, distribution expansion, sales target achievement, operational excellence, and strong coordination with internal stakeholders to drive market share and profitability.
Location - Pune/Bangalore
Your Future Employer - A leading Indian FMCG organisation with a strong national footprint, robust manufacturing capabilities, and a rapidly expanding sales and distribution network.
Responsibilities - * Ensure appointment, setup, and smooth operations of franchisees and their manpower as per the Annual Business Plan.

• Drive achievement of primary and secondary sales targets and monitor daily sales performance.
• Work closely with franchisees on costing, pricing frameworks, and profitability management.
• Ensure distributor appointments, system adherence, documentation, and reporting as per defined norms.
• Monitor inventories, outstanding collections, franchisee fees, quality compliance, and competitor activity while coordinating with internal teams, including marketing, accounts, technical, Modern Trade, Institutional, and HoReCa.

Requirements - * 9+ years of experience in FMCG sales, distribution, or franchisee management.

• Strong understanding of FMCG distribution models, franchise operations, and territory networking.
• Proven experience in driving sales targets, market expansion, and partner performance.
• Exposure to Packaged Drinking Water or beverage categories is preferred.
• Strong stakeholder management, analytical, and reporting skills.

What is in it for you -
An opportunity to work with a high-growth FMCG organisation, manage large-scale franchisee operations, gain strong exposure to sales strategy and execution, and build a long-term career in a dynamic and performance-driven environment.
Reach us - If you feel that you are the right fit for the role, please share your updated CV at
Disclaimer - Crescendo Global specialises in Senior to C-level niche requirements. We are passionate about empowering job seekers and employers with an engaging, memorable job search and leadership hiring experience. Crescendo Global does not discriminate based on race, religion, colour, origin, gender, sexual orientation, age, marital status, veteran status or disability status.
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Profile Keywords - Crescendo Global, Jobs in Pune, Manager Franchisee Jobs, FMCG Sales Jobs, Beverage Industry Jobs, Packaged Drinking Water Jobs, Franchisee Management, Sales & Distribution, Channel Sales, Territory Management, FMCG Operations.

Skills Required