Job Description

-Work alongside & learn from best in class talent-Leadership Role-Opportunity to make a positive impact- Our client provides a wide range of services including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and website design and development. Their team of experts stays up-to-date with the latest industry trends and developments to ensure that their clients receive the most effective and efficient solutions.- Website Design and Development- Search Engine Optimization (SEO)- Pay-Per-Click Advertising (PPC)The JobYou will be responsible for :- Day-to-day management of Facebook Ads campaigns.- Assess an account, develop a strategy to improve results for the key metrics, and most importantly implement and improve on that strategy over time through testing.- Managing campaigns for Shopify based businesses.- Own the day-to-day management of advertising campaigns.- Take a 360 degree approach to digital marketing from creative strategy to landing pages.- Email marketing, landing page optimization, conversion optimization, as well as gaining a deep understanding of multi-channel digital strategies.- Dig in and contribute your knowledge as part of a team effort to drive client results.- Day-to-day management of paid social advertising campaigns across Facebook, Instagram, etc.- Play a lead role in client communication, while also helping to spearhead strategy and campaign initiatives.- Track and report on campaign results, data analysis, contribute to weekly/monthly client status calls with regular reporting on results.- Close collaboration with our internal team to assess and improve advertising performance.- Constant learning to improve your understanding of the paid marketing landscape.- Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.- Managing external agencies for the execution of research projects.- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.- Conveying analysis and recommendations via presentations and written reports.- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.- Creating and managing all marketing material and collateral in line with brand direction.- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.- Tracking effectiveness of various campaigns and course correcting as required.- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.- Leading the planning and implementation of PR and initiatives related to the brand.- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.- Working with content marketing and design teams to create suitable content for each stage of a customer\'s digital journey.- Reviewing and optimizing the design and content of all online assets including the company website and social media pages.- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.- Using A/B testing to optimize digital marketing performance.- Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.- Planning and executing viral marketing campaigns across a range of social media platforms.- Working on app store optimization.- Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.- Designing and developing strong employer branding strategy.- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.- Analyzing and interpreting metrics to measure the success of employer branding initiatives.Ideal Candidate :- You have at least 2 years experience ideally in Digital Marketing, Consumer Insights / Market Research or Marketing Communications within IT industry.You are experienced in managing a wide range of qualitative and quantitative research.- Experience within App Marketing, Employer Branding, Social Media / Viral Marketing, would be a strong advantage.- You are highly goal driven and work well in fast paced environments- You enjoy finding creative solutions to problems- You possess strong analytical skills and are comfortable dealing with numerical data- You\'re an expert in Facebook Ads, having directly managed large budget campaigns with results to show.- You have strong e-Commerce experience, with a thorough understanding of the Shopify platform.- You know exactly what to do to improve results in an account.- You\'re enamored by the industry, at the top of your game while continually improving your knowledge by diving deep into industry blogs and more importantly via experience.- Knowing that CRO is just as important as your campaigns, you are well-versed in post-click conversion and what it takes to convert traffic at a high rate.- Always willing to speak up, collaborate, and advocate for your ideas.- You\'re a conceptual thinker, someone able to create a range of ideas and strategies for campaigns along with having total confidence in your execution and communication with clients. 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