Job Description

Position

Manager - Digital Marketing (Paid Performance Marketing)

To Apply: Share your resume on Nikita.chotrani@maxlifeinsurance.com

+ 91 9818960237

Department

Digital Marketing & Ecommerce

Function

Ecommerce

Reporting to

Chief Manager- Digital Marketing

Location

Gurgaon

JOB SUMMARY

This position will be responsible for managing Paid Display Media (including Programmatic, Impact, Native, Facebook, Youtube and OTT) campaigns for Maxlife\'s D2C business. The candidate would also own Savings and Protection business goals along with Sales team. The candidate would work closely with the performance marketing agency in achieving monthly business expectations.

KEY RESPONSIBILITIES

• Programmatic
• Define the overall programmatic display media strategy across channels - FB, Native Ads platform, programmatic OTT, Linkedin, Twitter and Youtube
• Translate brand and e-commerce objectives into strong media plans that increase ROI
• Analyze campaign data across display channels to develop insights and strategies for campaign optimization to determine the most valuable opportunities to improve advertising performance and redesigning digital experiences to deliver this.
• Examine usage of 1st, 2nd, 3rd party and DMP data to optimize targeting, bid strategies & creative
• Examine the Programmatic Native space to match prospects interests to the right content to generate higher brand engagement by delivering targeted native ads in real time
• Facebook
• Leverage Facebook platform to its potential for prospecting & remarketing.
• Deploy Facebook first creatives in order to maximize CTR opportunity
• Experiment with new creatives and optimization strategies to bring down cost of acquistion
• Explore the potential of native platform campaigns like lead ads and messenger bot.
• Buying Journey Optimization
• Analyze user behavior using hotjar and GA, Build and test journey hypothesis
• Ensure context carry forward with relevant banners and content on Lead page.
• Obsess over conversion rates across the buying journey. Ensure buying journey is optimized for the prospect by reducing irrelevant decision points and experimenting with personalized journey elements to improve funnel ratios.
• Impact Campaigns, Audiences & Creative Strategy
• Value Maximization from Impact & Publisher Campaigns in order to maintain share of voice, move Brand Search Queries benchmarks
• Content Amplification to reach out to the un initiated audience and move them into consideration funnel
• Partner creative & communication teams to combine the efficiency/reach benefits of programmatic with quality creative advertising experience
• Digital Branding Campaigns
• Leverage Youtube, OTT and connected TV for Digital Branding to reach target audience
• Establish effectiveness of Digital branding campaigns on Brand Search Queries and sales.

Measures of Success

• Paid channels lead & sales business plan
• CTR, CPC, CPL, eCPS, ROAS
• Lead to Sale and Cost of acquisition

Key Relationships (Internal /External)

Internal:

Significant interaction: Digital Marketing,

Fulfillment center, Brand & communication, Marketing, Analytics & IT in a business role

Moderate interaction: Ecom, Digital Product

Management teams

External:

Significant interaction: Performance marketing agency, Technology partners,

Business Partners (Google, Facebook etc)

Key competencies/skills required

• Google Analytics, Tag management
• Facebook marketing
• Programmatic - Google Doubleclick

Suite (DCM, DBM, DS)

• Intermediate to advanced Excel skills
• A strong desire to learn and stay updated
• Excellence in written and verbal communication

Experience

• .... Post Graduate from a premier business school;
• .... At least 5 years of work experience in performance marketing
• .... Experience in BFSI, Telecom & E-tail sector will be relevant
• .... Stellar performance record

Position

Manager - Digital Marketing (Paid Performance Marketing)

To Apply: Share your resume on Nikita.chotrani@maxlifeinsurance.com

+ 91 9818960237

Department

Digital Marketing & Ecommerce

Function

Ecommerce

Reporting to

Chief Manager- Digital Marketing

Location

Gurgaon

JOB SUMMARY

This position will be responsible for managing Paid Display Media (including Programmatic, Impact, Native, Facebook, Youtube and OTT) campaigns for Maxlife\'s D2C business. The candidate would also own Savings and Protection business goals along with Sales team. The candidate would work closely with the performance marketing agency in achieving monthly business expectations.

KEY RESPONSIBILITIES

• Programmatic
• Define the overall programmatic display media strategy across channels - FB, Native Ads platform, programmatic OTT, Linkedin, Twitter and Youtube
• Translate brand and e-commerce objectives into strong media plans that increase ROI
• Analyze campaign data across display channels to develop insights and strategies for campaign optimization to determine the most valuable opportunities to improve advertising performance and redesigning digital experiences to deliver this.
• Examine usage of 1st, 2nd, 3rd party and DMP data to optimize targeting, bid strategies & creative
• Examine the Programmatic Native space to match prospects interests to the right content to generate higher brand engagement by delivering targeted native ads in real time
• Facebook
• Leverage Facebook platform to its potential for prospecting & remarketing.
• Deploy Facebook first creatives in order to maximize CTR opportunity
• Experiment with new creatives and optimization strategies to bring down cost of acquistion
• Explore the potential of native platform campaigns like lead ads and messenger bot.
• Buying Journey Optimization
• Analyze user behavior using hotjar and GA, Build and test journey hypothesis
• Ensure context carry forward with relevant banners and content on Lead page.
• Obsess over conversion rates across the buying journey. Ensure buying journey is optimized for the prospect by reducing irrelevant decision points and experimenting with personalized journey elements to improve funnel ratios.
• Impact Campaigns, Audiences & Creative Strategy
• Value Maximization from Impact & Publisher Campaigns in order to maintain share of voice, move Brand Search Queries benchmarks
• Content Amplification to reach out to the un initiated audience and move them into consideration funnel
• Partner creative & communication teams to combine the efficiency/reach benefits of programmatic with quality creative advertising experience
• Digital Branding Campaigns
• Leverage Youtube, OTT and connected TV for Digital Branding to reach target audience
• Establish effectiveness of Digital branding campaigns on Brand Search Queries and sales.

Measures of Success

• Paid channels lead & sales business plan
• CTR, CPC, CPL, eCPS, ROAS
• Lead to Sale and Cost of acquisition

Key Relationships (Internal /External)

Internal:

Significant interaction: Digital Marketing,

Fulfillment center, Brand & communication, Marketing, Analytics & IT in a business role

Moderate interaction: Ecom, Digital Product

Management teams

External:

Significant interaction: Performance marketing agency, Technology partners,

Business Partners (Google, Facebook etc)

Key competencies/skills required

• Google Analytics, Tag management
• Facebook marketing
• Programmatic - Google Doubleclick

Suite (DCM, DBM, DS)

• Intermediate to advanced Excel skills
• A strong desire to learn and stay updated
• Excellence in written and verbal communication

Experience

• .... Post Graduate from a premier business school;
• .... At least 5 years of work experience in performance marketing
• .... Experience in BFSI, Telecom & E-tail sector will be relevant
• .... Stellar performance record

Max Life Insurance