Job Description

eCommerce Strategy Development

Develop and execute the company's eCommerce strategy to meet business goals and objectives. Identify opportunities for growth, new channels, and digital marketing initiatives. Align eCommerce strategy with the overall business strategy, ensuring consistency in brand voice and value proposition.

Online Store Management

Oversee the day-to-day operations of the company's online store, ensuring that it is optimized for user experience, conversion rates, and mobile responsiveness. Collaborate with design and development teams to improve website aesthetics, functionality, and user interface (UI) to enhance customer experience. Manage product listings, inventory updates, promotions, and pricing strategies.

Sales & Revenue Growth

Lead efforts to increase online sales, profitability, and conversion rates through various channels (website, mobile apps, marketplaces). Analyze performance metrics such as traffic, sales, cart abandonment, and customer behavior to optimize campaigns and sales funnels. Develop and implement promotional campaigns, seasonal sales, and discounts to drive revenue.

Digital Marketing & Customer Acquisition

Oversee digital marketing campaigns (SEO, SEM, social media, content marketing, email marketing) to drive traffic and acquire new customers. Partner with marketing teams to create compelling content and digital experiences that resonate with the target audience. Manage paid advertising budgets, track ROI, and adjust campaigns as needed.

Customer Experience & Retention

Focus on enhancing the customer journey from discovery to purchase to post-purchase, ensuring a seamless and enjoyable experience. Implement strategies to improve customer retention, loyalty, and repeat purchases. Monitor customer feedback, reviews, and service interactions to address any issues promptly and improve satisfaction.

Analytics & Reporting

Use data analytics tools (Google Analytics, Salesforce, etc.) to track and measure the performance of eCommerce activities. Provide regular reports to senior management on sales, website performance, customer behavior, and ROI of eCommerce activities. Use data-driven insights to continuously improve marketing tactics and sales processes.

Technology & Platform Management

Lead the selection and management of eCommerce platforms and third-party integrations (e.g., payment gateways, shipping solutions, ERP systems). Work with IT teams to ensure the eCommerce platform is secure, scalable, and fully integrated with other systems. Stay updated on eCommerce technology trends and innovations, evaluating new tools to enhance functionality and efficiency.

Team Leadership & Cross-Functional Collaboration

Lead and manage the eCommerce team, including marketing, product, design, and customer support personnel. Work cross-functionally with product, logistics, finance, and customer service teams to ensure a smooth and cohesive eCommerce operation. Provide training, mentorship, and guidance to team members, fostering collaboration and innovation.
Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?70,000.00 per month

Benefits:

Paid sick time Paid time off Provident Fund
Work Location: In person