Job Description

E-Commerce Responsibilities:
Developing an online store for the company
Devising strategies to encourage sales in the online store.
Creating frameworks that transform our social media sites into highly profitable platforms.
Directing the activities of software developers, copywriters, and graphic designers to ensure careful adherence to predetermined strategies.
Ensuring the creation of checkout pages and payment procedures.
Creating and uploading promotional offers.
Reviewing copy and legal disclaimers to verify their accuracy.
Analysing traffic for website maintenance and the effectiveness of marketing strategies.
Examining sales-related metrics to ensure adequate restocking.
Marketing Responsibilities
Develop strategies and tactics for corporate advertising & communication to/through media
Deploy successful marketing campaigns and own their implementation from ideation to execution
Handle all event management for the companys brand, including dealer meets and Trade Shows
Build strategic relationships and partner with key industry players, agencies and vendors
Liaise with agencies for content creation, content curation, publicity, social media, lead generation campaigns, copywriting, performance analysis to ensure they produce valuable and engaging content for our website that would attract and convert target groups
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures, in-shop branding material, etc. and follow up with vendors for timely delivery
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behaviour and adjust email and advertising campaigns accordingly
Preferred candidate profile
Qualifications and Experience
Degree in marketing management, business, information systems, or similar.
Ability to tackle the demands of ever-evolving technological implements with ease.
Demonstrable experience in marketing together with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Experience in setting up and optimizing Google Adwords campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and witty communication
Up-to-date with the latest trends and best practices in online marketing and measurement
Experience as an e-commerce manager.
Demonstrable track record of devising sales-enhancing strategies.
Sound knowledge of prevailing procedures and techniques in e-commerce.