Job Description

E-Commerce Responsibilities:Developing an online store for the companyDevising strategies to encourage sales in the online store.Creating frameworks that transform our social media sites into highly profitable platforms.Directing the activities of software developers, copywriters, and graphic designers to ensure careful adherence to predetermined strategies.Ensuring the creation of checkout pages and payment procedures.Creating and uploading promotional offers.Reviewing copy and legal disclaimers to verify their accuracy.Analysing traffic for website maintenance and the effectiveness of marketing strategies.Examining sales-related metrics to ensure adequate restocking.Marketing ResponsibilitiesDevelop strategies and tactics for corporate advertising & communication to/through mediaDeploy successful marketing campaigns and own their implementation from ideation to executionHandle all event management for the companys brand, including dealer meets and Trade ShowsBuild strategic relationships and partner with key industry players, agencies and vendorsLiaise with agencies for content creation, content curation, publicity, social media, lead generation campaigns, copywriting, performance analysis to ensure they produce valuable and engaging content for our website that would attract and convert target groupsPrepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wiselyOversee and approve marketing material, from website banners to hard copy brochures, in-shop branding material, etc. and follow up with vendors for timely deliveryMeasure and report on the performance of marketing campaigns, gain insight and assess against goalsAnalyze consumer behaviour and adjust email and advertising campaigns accordinglyPreferred candidate profileQualifications and ExperienceDegree in marketing management, business, information systems, or similar.Ability to tackle the demands of ever-evolving technological implements with ease.Demonstrable experience in marketing together with the potential and attitude required to learnProven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivateExperience in setting up and optimizing Google Adwords campaignsNumerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheetsA sense of aesthetics and a love for great copy and witty communicationUp-to-date with the latest trends and best practices in online marketing and measurementExperience as an e-commerce manager.Demonstrable track record of devising sales-enhancing strategies.Sound knowledge of prevailing procedures and techniques in e-commerce.

Ciel HR