Job Description

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Manager DTC FO Planning
Purpose/Mission
This role is responsible to meet or exceed Sales & KPIs for franchisee run Mono brand Stores. This person will also be responsible to drive commercial success, strengthen retail execution in the assigned partner's stores and drive partner profitability.
Key Responsibilities

• Franchise/Partner Account Management:

Key Relationships - Partner | Finance | DTC excellence | RE & SD * Identify and communicate market needs and best practices in STFOs

• To drive franchise partner's performance by setting objectives, strategies, tactics, allocate resources and ensure translation into action plans respecting the framework set by the franchise partner portfolio strategies
• Work on periodic account/portfolio P&L review with the franchise partner and ensure suitable actions are taken towards meeting the Net sale plan as well franchise partner profitability.
• Maintain a strong working relationship with the key stakeholders in the franchise partner organization as well as in adidas.
• Retail Sales and Compliances:

Key Relationships - DTC Excellence | Omni | SA | Merchandising | Partner * Review sell-out performance periodically with the store teams and franchise teams thereby driving retail efficiencies

• Review KTZ performance periodically along with the franchise partner team
• Prepare, align, and review the annual portfolio plan at store level with the franchise partner.
• Driving best practices in stores in coordination with VM/Merchandising and the DTC excellence teams
• Closely liaison with the training team to deliver world class service experience in the stores responsible along with the franchise partner trainers.
• To ensure all stores comply Global VM standards and guidelines.

• Sell in Management:

Key Relationships - CS | Merchandising | SCM | Partner | Finance | Legal | DTC excellence | * Prepare, align, and review the annual NS plan for the portfolio and ensure NS forecasts are met for the organization

• Work in close co-ordination with SCM team to ensure partner receives the stock statements on time at periodic intervals to meet the NS plan for the year.
• Work in close co-ordination with Finance team to ensure partner is operating in line with specified norms as per the contract.
• Identify additional net sale opportunities and execute those plans in alignment with the franchise partner.

• Footprint Management:

Key Relationships - RE & SD | Finance | Partner | DTC Excellence * Evaluate new store opportunities along with the franchise partner team, adidas real estate team and regional operations team.

• Draft new store proposals in synchronization with the above stakeholders.
• Evaluate relocation/resizing opportunities as well as loss making store closures to have an efficient and a profitable store portfolio.

• Inventory and Offer Planning:

Key Relationships - Merchandising | SCM | Omni | DTC Excellence | Finance * Review the seasonality of stocks periodically in order to firm up the required stocks from adidas and further plan the offer on the existing stocks appropriately.

• Address gaps if any through appropriate refill orders, mainline orders etc.
• Ensure the markdowns planned are in sync with the adidas brand guidance.
• Calendarize and align key stakeholders for the offers planned for the year.
• Take suitable interventions basis any challenges observed on account of business continuity and liquidation of old season merchandise.
• Plan & Manage Employees venue sales as per the brand liquidation requirements

• People Management

Key Relationships - SA | Partner | DTC excellence * Ensure the franchise partner has a lean organization structure and has put forward the appropriate resources to manage all aspects of the business appropriately.

• Review people performance of the partner front end and back end teams and giving them constructive feedback and appropriate direction.
• Instill a culture of sports and fitness among the partner front end and back end teams so that the people are in tune with the adidas core belief.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
- Culture Starts With People, It Starts With You -
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
Job Title: Manager DTC FO Planning
Brand:
Location: Gurgaon
TEAM: Sales
State: HR
Country/Region: IN
Contract Type: Full time
Number: 536599
Date: Oct 24, 2025
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Skills Required