Job Description

Key Responsibilities:- Digital Strategy Development: Develop and implement comprehensive digital and performance marketing strategies to enhance brand awareness, drive customer acquisition, and increase engagement across all digital channels.- Campaign Management: Plan, execute, and optimize performance marketing campaigns across paid search, social media, display advertising, and other digital channels to achieve key performance indicators (KPIs) and return on investment (ROI) targets.- Agency Collaboration: Work closely with digital and performance marketing agencies to maximize campaign effectiveness, ensuring alignment with brand objectives and optimal utilization of resources.- Data Analysis and Optimization: Analyze campaign performance data using analytics tools to derive actionable insights, identify trends, and implement optimization strategies to improve conversion rates and overall campaign effectiveness.- SEO and Content Management: Oversee the development and implementation of SEO strategies to improve organic search rankings and drive website traffic. Collaborate with the content team to ensure content is optimized for search engines and aligns with overall marketing objectives.- Budget Management: Manage and allocate digital marketing budgets effectively, ensuring efficient spending and maximizing ROI across all campaigns.- Collaboration and Leadership: Work closely with cross-functional teams, including product development, sales, and creative, to ensure cohesive messaging and alignment of marketing initiatives with business objectives.- Market Research: Stay updated with the latest industry trends, digital marketing best practices, and competitor strategies to inform and enhance digital marketing efforts. (ref:updazz.com)