Digital Marketing Specialist (E-Commerce/D2C) - We Need a Growth Ninja!Gurugram, Haryana | On-site | Full-timeCTC: 5 - 20 lacs, depending on qualifications- If numbers excite you more than Netflix.- If ROAS gives you dopamine.- If "Let's A/B test it" is your love language.- Then welcome - you're our kind of humanAbout the Role :- We're searching for a Performance Marketing powerhouse who can turn ad budgets into revenue like magic (but with data. obviously - ).- Your mission: scale our e-commerce growth, manage cross-channel campaigns, and make our CAC behave .What You'll Own (aka your playground):1. Run & optimise Google Ads (Search, PMAX, Display, YouTube, UAC) like a boss2. Scale Meta Ads for conversions, retargeting, app installs & more3. Manage affiliates, influencers & other growth partners4. Drive traffic - conversions - repeat purchases (and celebrate wins )5. Handle product feed, CAPI, tracking, pixels, deep links - the whole circus6. Build dashboards, analyse cohorts, find insights nobody asked for but everyone needs7. Plan and run experiments: creatives, audiences, offers, landing pages - everything is testable8. Work closely with UI/UX & tech to squeeze out extra conversion juiceSkills You MUST Bring:- Proven hands-on experience in D2C/E-commerce performance marketing- Strong command over Meta + Google Ads- Data-first mindset (Excel/Sheets is basically your second home )- Understanding of CAC, ROAS, CTR, CR, AOV, LTV, ARPU (yes, all the alphabets )- Familiarity with GA4, Firebase, Appsflyer/Adjust, GTMBonus Points If You Have:- Experience with CRM tools (MoEngage / CleverTap / WebEngage)- Marketplace ad experience (Amazon/Flipkart) - - Experience targeting Tier-2/Tier-3 audiences- Subscription-model growth experienceWho You Are:- High on ownership, low on excuses- A "Why not try this?" experimenter- Obsessed with growth, curious with data, allergic to stagnation- Communicates clearly (no corporate Bakwas )Why Join Us:- A high-impact role that directly influences revenue- Fast-moving environment where ideas - execution - results - - You'll work with a smart, supportive, hungry-to-grow team (ref:updazz.com)
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