Job Description

Manager - Digital Marketing
About the Role
At Purplle, growth is in our DNA. We're on the lookout for a Digital Marketing Manager who can own user acquisition end-to-end and fuel our next wave of scale. You'll be the go-to person for paid growth -- strategizing, executing, and optimizing campaigns that drive millions of installs and keep users coming back.
If you love working in a high-energy, fast-paced startup environment where data, creativity, and hustle collide -- this one's for you.
What You'll Do
Run app marketing & remarketing campaigns that directly move the needle on growth.

• Monitor performance daily, optimize relentlessly, and ensure we're smashing targets.
• Build region-specific campaigns -- factoring in local culture, trends, and seasonal shifts.
• Partner with agencies & internal teams to design and deliver high-impact campaigns.
• Own KPI tracking, reporting, and insights -- you'll know the numbers better than anyone.
• Analyze performance, creatives, and funnels to unlock the next big growth lever.
• Keep an eye on competitors and benchmarks -- and make sure we're always ahead.
• Manage budgets with precision (because growth = smart spending too).

What We're Looking For

• 3-4 years of hands-on experience as a Digital Marketing Manager.
• Solid chops in Google Ads, Meta Ads, YouTube Ads (other channels a bonus).
• Strong with Excel & analytics -- you know how to slice data to find answers.
• Experience in scaling app campaigns (5Mn+ MAUs? Even better).
• Track record of handling ?5Cr+ monthly budgets (directly or via agencies).
• Exposure to app install campaigns is a big plus.
• High energy, a problem-solver's mindset, and comfort with chaos + speed.

Skills Required