Job Description

Job Title: Manager - Digital Marketing

Job Location: Baner, Pune.

Who We are:

Acuiti Labs is a specialist Global SAP consulting firm headquartered in London, UK, servicing clients globally for 'Consume to Cash' process transformation and optimization.


We solve business challenges and problems using the most appropriate solution architecture, technology which fits into the client's requirements and provides optimum functionalities, build tech platforms, and enable market-winning digital strategies. Our core expertise and experience are in technology R&D, digital and business strategy. We deploy efficient and effective talent solutions to enable innovation and build software products and solutions in a robust and economic manner. We also have innovative business engagement models to suit the needs of each client. For more information, please visit our website. https://acuitilabs.com

Most Innovative Companies in the UK - 2024*

Great Place to Work Certified - 2022, 2023, 2024 & 2025*

What we believe in:

We take pride in having a diverse and talented workforce spread across various geographical locations. We are a gender-neutral organisation and we strongly believe in Diversity and Inclusion. Our core values include -

Excellence Integrity Learning Organisational pride Respect

What We Do:

Innovation is at the heart of everything that Acuiti Labs offer. As an SAP Silver Partner, and an SAP BRIM company, Acuiti Labs has been delivering business technology solutions & digital transformation deploying SAP BRIM (Billing) on S/4HANA and cloud-based applications such as Subscription Billing, CPQ & Entitlement Management.


Acuiti Labs come with the experience of multiple industry use cases to support the subscription and consumption-based Target Operating Models. This includes Mobility-as-a-Service (Travel using Public Transport and Private Vehicles), Tourism-as-a-Service (Hotels, Entertainment Parks), Ports-as-a-Service (Airports and Seaports), Postal-as-a-Service, Telco-as-a -service, and Software-as-a-Service. "Our core expertise and experience lie in providing reliable technology, enabling digital transformation for an intelligent enterprise, and offering business strategy consulting, and deploying innovative and efficient solutions.

What we offer you:

We are proud to be an organization that firmly believes in having a company culture that is friendly, motivating, nurturing, and challenging at the same time. we enthusiastically promote new policies and practices that ensures wellbeing of our employees.


We offer comprehensive benefits including life insurance, group medical coverage for you and your family, and personal accident protection. Enjoy a supportive work-life balance with flexible hours, paid time off, and various lifestyle perks. Be recognized with monthly rewards, spot bonuses, and growth shares, while advancing your career with training, global exposure, and onsite opportunities. We're committed to your development, diversity, and well-being.

What you'll do:

As a Marketing Manager, you will lead the marketing team, fostering collaboration and driving strategic growth. Your role will involve developing and executing marketing strategies to enhance brand presence, overseeing daily operations, and managing digital campaigns across social media, Google, and YouTube. You will ensure high-quality content approval, implement SEO strategies for improved search rankings, and optimize paid campaigns for maximum ROI. Additionally, you will analyze performance data to refine marketing approaches and establish a strong global brand identity.

Key Responsibilities

Lead and manage the marketing team, providing guidance and fostering a collaborative environment. Develop, plan, and execute comprehensive marketing strategies to achieve business objectives. Oversee day-to-day marketing operations, ensuring timely execution of activities. Plan and execute social media campaigns (both organic and paid), ensuring alignment with brand objectives. Approve content for various platforms, ensuring consistency in tone, style, and branding. Develop creative and innovative marketing ideas to elevate brand presence and engagement. Manage end-to-end SEO efforts, including keyword strategy, on-page optimization, and link building. Oversee search engine rankings and develop strategies for continuous improvement. Create and manage paid advertising campaigns on Google and YouTube, ensuring maximum ROI. Analyze campaign performance and generate reports to guide future marketing decisions. Drive brand management initiatives to establish a strong, consistent global presence.

Required Skills and Qualifications

Proficiency in digital marketing, including SEO, SEM, paid campaigns, and social media management (organic and paid). Expertise in Google Ads and YouTube Ads management, with a proven track record of delivering ROI-positive campaigns. Solid understanding of global marketing strategies and the ability to tailor approaches for diverse markets. Excellent communication skills, both written and verbal, with a flair for content creation and approvals. Experience in brand management and building strong, recognizable brands. Strong analytical skills to measure and optimize campaign performance. Creative thinker with the ability to innovate and adapt in a fast-paced environment.

Experience

Mid-level experience marketing or digital marketing roles. Proven team management experience, with the ability to lead, mentor, and inspire. Experience in managing marketing operations for global markets. * Relevant certifications (e.g., Google Ads, YouTube, or SEO certifications) are preferred.