Job Description

Key Responsibilities:

1. Digital Strategy & Planning

Develop and implement comprehensive digital marketing strategies aligned with hospital objectives.

Plan and maintain a detailed digital content calendar for all platforms.

Define KPIs and measurable targets for campaigns and lead generation.

2. Social Media Management

Manage and grow the hospital's presence on Instagram, Facebook, X, Google My Business (GMB), and LinkedIn.

Create, schedule and publish content, including posts, reels, carousels, and stories, aligned with the content calendar.

Track engagement, follower growth, and lead conversions from social media campaigns.

3. Content Creation & Blogging

Plan, create, and publish high-quality blogs and website content optimized for SEO.

Ensure all content reflects the hospital's brand voice and messaging.

4. SEO & Local SEO

Optimize website and local listings to improve search rankings and visibility.

Track keyword performance and implement on-page and off-page SEO strategies.

5. Third-Party Website & Listings Management

Ensure all external websites, directories, and third-party listings have accurate, up-to-date information about the hospital.

Monitor and maintain brand consistency across all platforms.

6. Paid Campaigns & Lead Generation

Plan, execute, and optimize paid campaigns across Google Ads, Meta, and other platforms.

Ensure all leads are captured and trackable in CRM systems for proper follow-up and reporting.

7. Analytics, Tracking & Reporting

Monitor performance across all digital channels using analytics tools.

Maintain dashboards to track ROI, leads, conversions, and engagement.

Provide actionable insights and reports to senior management.

8. Vendor & Agency Management

Coordinate with external agencies for campaigns, content, and social media management.

Manage vendor performance, budgets, and deliverables.

Qualifications & Experience:

Bachelor's degree in Marketing, Digital Media, or related field.

4-6 years of experience in digital marketing, preferably in healthcare or service sectors.

Expertise in social media platforms (Instagram, Facebook, X, LinkedIn, GMB), SEO, paid campaigns, and analytics tools.

Hands-on experience with CRM, Google Analytics, Google Ads, Meta Business Suite, and marketing automation tools.

Skills & Competencies:

Strong content creation and social media management skills.

Analytical mindset with data-driven decision making.

Up-to-date with latest digital marketing trends and best practices.

Strong project and team management skills.

Job Types: Full-time, Permanent

Pay: From ?50,000.00 per month

Benefits:

Health insurance Leave encashment Life insurance Paid sick time Provident Fund
Work Location: In person