Job Description

- Flexible working options- Fantastic work culture- Attractive Salary & BenefitsOur Client is a company working on two platforms with an ambitious plan to grow multifold in the Hospitality and Safety segment.The JobYou will be responsible for : - Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.- Translating brand strategy into brand plan and go-to-market strategy.- Planning and execution of communications and media actions across offline, online and social media.- Participating in product development, pricing and supporting new product launches.- Guiding the Advertising & Promotion budget.- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.- Reviewing and optimising the design and content of all online assets including the company website and social media pages.- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.- Using A/B testing to optimise digital marketing performance.- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.- Developing and managing the editorial calendar to ensure deadlines are met.- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.- Managing relationships with external marketing agencies.-Ensuring consistency of brand voice, style and tone across all content.- Driving performance marketing via Display Ads, Facebook Ads, Google Ads, PPC and SEO / SEM.- Planning and executing viral marketing campaigns across a range of social media platforms.- Analysing content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.- Developing and managing the editorial calendar.- Designing and developing strong employer branding strategy.- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.- Analysing and interpreting metrics to measurethe success of employer branding initiatives.Ideal Candidate :Skills Required :-You have at least 3 years experience ideally in Brand /Product Management, Digital Marketing or Content Management within Hospitality, Leisure, Travel industry.-You have the ability to develop engaging content for a wide range of audiences.-You are a creative marketing professional, preferably with a strong content creation and writing background.-Experience within Content Analysis, Content Management, Content Planning, Employer Branding, Social Media / Viral Marketing, Startup Experience and Performance marketing would be a strong advantage.-You have good knowledge of Google Analytics and Other.-You possess strong analytical skills and are comfortable dealing with numerical data-You are highly goal driven and work well in fast paced environments-You enjoy finding creative solutions to problems (ref:updazz.com)