Job Description

Position: Digital Marketing ManagerLocation: LudhianaDuties:- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising- Maintaining our social media presence across all digital channels- Maintaining & managing Social Media Calendar- Measuring and reporting on the performance of all digital marketing campaignsResponsibilities:- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns- Design, build and maintain our social media presence- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Identify trends and insights, and optimize spend and performance based on the insights- Brainstorm new and creative growth strategies- Plan, execute and measure experiments and conversion tests- Collaborate with internal teams to create landing pages and optimize the user experience- Collaborate with agencies and other vendor partnersRequirements:- BS/MS degree in marketing or a related field- Proven working experience in digital marketing- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate- Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends, etc.)- Experience in setting up and optimizing Google Adwords campaignsPast Experience: - Account management experience with a fast-paced digital marketing agency (ref:updazz.com)

Skills Required