Job Description

As a Digital Marketing Manager at Brainstorm Force, you'll be responsible for planning, leading, and optimizing multi-channel marketing initiatives that directly impact our growth.You will own key marketing channels, manage end-to-end campaigns, and guide a small team of cross-functional collaborators to improve performance.Why You'll Love Working With Us :- Remote work- Flexible working hours- Competitive pay- Paid time off- Allowances for setting up workspace- Excellent work-life balance- Career growth opportunitiesYour role bridges hands-on execution (experiments, funnels, campaigns) with channel ownership and performance leadership - driving traffic, conversions, and retention.Key Responsibilities :Marketing Strategy & Campaigns :- Own and execute data-driven marketing campaigns across SEO, paid ads, content, affiliates, and email.- Align channel strategies with business and product-level goals.- Plan and coordinate product launches, cross-sell/upsell campaigns, and retargeting flows.- Lead end-to-end execution - from idea, creative briefs, and collaboration with stakeholders to delivery and reporting.Channel & Funnel Management :- Take ownership of channels like SEO, email, paid, content, or affiliates and ensure measurable performance improvements.- Build and optimize funnels for awareness - nurture - conversion - retention.- Test and iterate creatives, landing pages, CTAs, and email sequences for higher engagement and conversions.Performance Tracking & Optimization :- Monitor campaign performance using GA4, Looker Studio, Hotjar, and SEO tools.- Report ROI metrics such as CAC, ROAS, CTR, conversion rates, and revenue impact.- Run A/B or multivariate experiments to validate growth hypotheses and scale what works.Content & Partnerships :- Collaborate with content, design, and creator/affiliate partners to produce high-converting assets.- Support and scale affiliate and influencer partnerships with strategic campaigns and content co-creation.- Ensure content strategies engage the right audience across blogs, social, and partner channels.Team Leadership & Collaboration:- Mentor and guide junior marketers (Marketing Associates / Specialists) on execution and outreach best practices.- Delegate effectively, providing clear briefs and ensuring campaign consistency.- Partner with product and design teams to align messaging, assets, and user experience.Required Skills and Qualifications :- 4-7 years of digital marketing experience, with proven success executing and managing multi-channel campaigns.- Strong ownership of marketing channels including SEO, email, ads, content, affiliates, or influencers.- Proficiency in analytics and campaign tools (GA4, Looker Studio, Semrush/Ahrefs, Meta Ads Manager, UTM tracking).- Excellent writing and copy-editing skills, with the ability to simplify and clarify messaging.- Strong grasp of conversion funnels, attribution, CAC, LTV, and performance-driven growth methods.- Comfort in leading campaigns, mentoring juniors, and collaborating with cross-functional teams.- Strong analytical mindset with the ability to turn data into insights and improvements.- Strong execution discipline: balancing speed, quality, and persistence.Good-to-Have Qualities :- Experience in the WordPress, SaaS, or website builder ecosystem.- Ability to understand the mindset and workflows of web designers, developers, and creators.- Past leadership in affiliate/influencer partnerships.- Comfort with AI tools to accelerate copy, workflows, and research.KPI's for Success :- Increased traffic and conversions from owned channels.- Growth in signups, website traffic and product revenue.- Improved conversion rates across funnels and campaigns.- Number and quality of partnerships, affiliates, and creators engaged.- Execution of successful product launches or large campaigns.- Improved team velocity and on-time delivery of campaigns.Looks interesting? Apply now and be part of our awesome team! (ref:updazz.com)

Skills Required