Job Description

As Digital Marketing Manager you will be responsible to lead and execute full-funnel digital strategies across paid media, SEO, social, and email. You will work closely with internal stakeholders and external partners to build a strong digital presence for the brand and drive leads, conversions, and revenue growth.Key Responsibilities:- Plan, implement, and optimize paid digital marketing campaigns across multiple channels - Search, Social, Display, Email, SEO, and more.- Monitor campaign performance and KPIs, generating insights and data-driven recommendations to improve ROI.- Optimize landing pages and websites for improved user experience (UX) and conversion rates.- Conduct competitor analysis and stay updated on industry trends to maintain a digital edge.- Align digital marketing efforts with broader marketing goals and brand strategy.- Use tools like Google Analytics, Ads Manager, SEMrush, HubSpot, etc., to track and report campaign performance.- Innovate with new tools, channels, and trends to ensure cutting-edge marketing initiatives.Key Skills:- Strong command over Performance Marketing - Search, Paid Social, Display, Email Marketing.- Highly proficient with analytics platforms, KPIs, and data interpretation.- Excellent communication skills.- Ability to drive and align internal stakeholders and manage external agencies/partners effectively.- Comfortable working with a wide range of digital tools, platforms, and marketing automation systems.- Self-motivated, high-energy, and passionate about conversions and measurable results.Preferred:- Prior experience in high-growth, performance-focused marketing teams.- Proven track record of delivering ROI-positive campaigns and business outcomes through digital marketing.Experience:- 4-5 years of experience in digital marketing roles, especially within consumer-focused or B2C brands. (ref:updazz.com)

Skills Required