About the Role:We're looking for a Digital Marketing Manager who can take ownership of strategy development across digital campaigns, content planning, marketing initiatives, and client communication. This is a highly versatile role that blends creativity with analytical thinking, offering the opportunity to make a meaningful impact across multiple projects and brands.The ideal candidate is a strategic thinker with hands-on experience in executing data-driven campaigns, managing content calendars, optimizing digital channels, and engaging with clients effectively.Key Responsibilities:- Develop and execute comprehensive digital marketing strategies tailored to client goals- Lead campaign planning across channels including SEO, SEM, social media, email, and content marketing- Create and manage content calendars aligned with brand voice and objectives- Monitor and analyze campaign performance metrics; adjust strategies for optimal ROI- Collaborate closely with internal teams (creative, development, sales) to ensure alignment- Serve as the main point of contact for clients, providing updates, insights, and recommendations- Stay current on digital marketing trends, tools, and best practicesRequirements:- Proven experience in digital marketing strategy, campaign management, and content planning- Strong understanding of major digital channels (Google Ads, Meta, LinkedIn, etc.)- Excellent communication and presentation skills, especially in client-facing roles- Proficiency in using analytics platforms (e.g., Google Analytics, SEMrush, HubSpot)- Ability to balance creativity with data-driven decision-making- Self-motivated, organized, and adaptable in a fast-paced environment (ref:updazz.com)
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