Job Description

Digital Marketing ManagerLocation: JaipurExperience: 3-6 yearsType: Full-timeReports to: FounderEducation: MBA (Marketing)About AvyahCorpAvyahCorp is building India's most trusted healthy snacking brand, making genuinely healthy products affordable and accessible to millions. With innovative formats like Taakat Hunger Bar and others, we're transforming everyday snacking into a force for good. If you're passionate about digital storytelling, consumer insights, and digital marketing-and want to be part of something truly disruptive-this role is for you.Role OverviewWe are looking for a dynamic and enterprising Digital Marketing Manager who blends data-driven thinking with creative hustle. The role requires someone who can lead paid and organic digital campaigns, manage content production and influencers, drive search dominance (SEO/SEM), and ensure agile implementation in a fast-paced environment.Key ResponsibilitiesPerformance Marketing (Paid Media)- Plan, execute, and optimize digital ad campaigns (Meta, Google, YouTube, etc.)- Manage budgets and ROAS goals across platforms- A/B test creatives and landing pages to maximize conversionsSearch (Organic + Paid)- Drive SEO strategy and content alignment to increase organic traffic- Run Google Search campaigns with sharp keyword intent targeting- Monitor search trends, refine bidding and content strategyContent & Influencer Marketing- Manage the content calendar across social platforms- Collaborate with creators and influencers for integrated brand campaigns- Oversee agency partners or freelancers for content outputData Analytics & ReportingTrack KPIs across paid, organic, and social media campaignsPrepare weekly/monthly dashboards with insights and recommendationsUse tools like GA4, Meta Ads Manager, Google Ads, SEMrush, etc.Competitor & Trend TrackingMonitor market activity, competitor campaigns, emerging trendsShare quick, actionable ideas for timely campaign responsesTimely Execution & Cross-Team Coordination :Collaborate with product, sales, and design teams to launch campaigns in sync with product rollouts, offers, and PR activitiesMaintain high responsiveness and bias for action in campaign implementation.What We're Looking For :- 3-6 years of digital marketing experience, preferably in FMCG/D2C/consumer brand- MBA in Marketing from a reputed institute- Strong understanding of brand & performance marketing, SEO/SEM, content strategy, and digital trends- Experience working with agencies, influencers, and tools like GA4, Meta Ads, Google Ads, SEMrush, or others- Sharp eye for analytics, visual aesthetics, and brand voice- Enterprising attitude, strong ownership, and willingness to experiment fast.Why Join Us- Be part of a purpose-driven, disruptive brand with a creative approach- Work directly with the founder and core leadership- Opportunity to create a real impact on India's snacking habits. Be a part of the history!- A young, passionate team with a strong culture of agility and innovation. (ref:updazz.com)