Job Description

Overview :- We are seeking a highly skilled and experienced Digital Marketing Manager with a proven track record of 3 to 5 years in the field. The ideal candidate should have extensive expertise in managing digital marketing strategies, with a focus on LinkedIn, website content, campaigns, and events. The candidate will play a key role in developing and executing comprehensive digital marketing initiatives to drive brand awareness, lead generation, and overall business growth.Responsibilities :LinkedIn Management :- Develop and implement a comprehensive LinkedIn marketing strategy to enhance brand presence.- Create and optimize engaging LinkedIn content, including posts, articles, and multimedia materials. - Monitor and analyze LinkedIn performance metrics to make data-driven decisions and improvements.Website Content :- Oversee the development and maintenance of the company\'s website content.- Ensure that website content is optimized for SEO and user experience.- Collaborate with cross-functional teams to update website content based on business needs and marketing campaigns.Campaign Management :- Plan, execute, and optimize digital marketing campaigns across various channels.- Utilize data analytics to measure the success of campaigns and identify areas for improvement.- Collaborate with creative teams to develop compelling campaign assets.Event Management :- Conceptualize and coordinate digital marketing strategies for virtual and in-person events.- Manage pre-event, on-site, and post-event digital marketing activities.- Utilize social media and other online channels to promote events and engage the target audience.Social Media Management :- Collaborate with the social media team to ensure consistent messaging across all digital platforms.- Stay updated on industry trends and competitor activities to inform social media strategy.- Monitor and respond to audience engagement on various social media platforms.Analytics and Reporting :- Regularly track and report key performance indicators (KPIs) related to digital marketing efforts.- Provide insights and recommendations based on performance data to enhance overall strategy.- Utilize tools such as Google Analytics, LinkedIn Analytics, and others to measure and analyze results.Requirements :- Bachelor\'s degree in Marketing, Business, or a related field.- Proven experience of 3 to 5 years in digital marketing, with a focus on LinkedIn, website content, campaigns, and events.- Strong understanding of digital marketing trends, SEO, and analytics.- Excellent communication and interpersonal skills.- Ability to work collaboratively in a fast-paced, dynamic environment.- Proficiency in digital marketing tools and platforms.- If you meet these qualifications and are ready to take on a challenging role in a dynamic work environment, we invite you to apply for this exciting opportunity as a Digital Marketing (ref:updazz.com)

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