Job Description

Responsibilities: Brand Building - Building key messaging campaigns - Monitoring the competition and making suggestions for improvement - Blog/Article writing experience, website front-end, building, video editing hands-on. Lead Generation - Running campaigns to generate sales accepted leads. - Plans, executes, and measures experiments and conversion tests. - Using persuasive email marketing strategies to create newsletters and marketing strategies. - Utilizes strong analytical ability to evaluate end-to-end internal & external experience across multiple channels and target audience touch points. - Identifies critical conversion points and drop off points and optimizes user funnels. - Collaborates with agencies and other vendor partners. - Evaluates emerging technologies. - Collaborates with internal teams to create landing pages and optimize user experience on digital platform - Will be working closely with the Marketing & Business Development team to bring more leads & business. Social Media management - Designs, builds, and maintains our social media presence. - Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). - Identifies trends and insights and optimizes spend and performance based on the insights. - Brainstorms new and creative growth strategies through digital marketing. - Creating strategy to get more tractions on social media posts. - Knows how to create Social Media creatives, carousels using digital professional trending software. - Inbound Marketing, PPC, off-page, on-page SEO Research & Market Analysis - Conducting in-depth market research to identify prospects , trends, competitor strategies, and customer behavior. - Utilizing data analytics tools to measure campaign effectiveness and consumer engagement. - Performing SWOT analysis to strengthen branding and marketing initiatives. - Gathering insights on industry best practices and ideal customer profile . - Analyzing customer feedback and survey data to refine marketing strategies. Collateral Building - Working on creating case studies along with delivery and sales teams - Brochure and sales pitches creation and updation - Proposal writing during sales process Website management and Analytics - Plans and executes all web, SEO/SEM, Google analytics, database marketing, email, social media, and display advertising campaigns.Educational Qualifications required:- Bachelor's /master's or relevant degree in marketing or a related field. - Proven working experience in digital marketing, particularly within the industry. - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. - Experience in optimizing landing pages and user funnels - Experience with A/B testing and multivariate experiments - Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) - Working knowledge of ad serving tools. - Experience in setting up and optimizing PPC campaigns on all major search engines. - Self-motivated, highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. - Excellent communication skills. (ref:updazz.com)