Job Description

We are looking for a results-driven Digital Marketing Manager with at least two years of hands-on experience. The ideal candidate will plan and execute integrated online marketing campaigns across SEO, paid advertising, and social media channels, while bringing a strong aesthetic sensibility to creative assets and design.Key Responsibilities:SEO Strategy & Execution:- Conduct keyword research, competitive analysis, and on-page/off-page optimization- Monitor rankings, traffic, and conversion metrics; recommend improvements- Implement technical SEO best practices (site speed, crawlability, schema markup)Paid Advertising Management:- Plan, launch, and optimize PPC campaigns across Google Ads, Bing, and social platforms- Manage budgets, bids, ad creatives, and targeting to maximize ROI- A/B test ad copy, landing pages, and audience segmentsSocial Media Marketing (SSM):- Develop and maintain a content calendar across LinkedIn, Facebook, Instagram, Twitter, etc.- Craft engaging posts, run paid social campaigns, and foster community engagement- Track social KPIs (reach, engagement, followers growth) and iterate strategyCreative & Design Oversight:- Collaborate with designers (in-house or freelance) to produce on-brand visuals- Provide feedback on graphics, videos, and ad creatives to ensure clarity and impact- Use basic design tools (e.g., Canva, Adobe Creative Suite) to produce or refine assetsAnalytics & Reporting:- Set up and maintain Google Analytics, Tag Manager, and other tracking tools- Prepare weekly/monthly performance reports with actionable insights- Present findings and next-step recommendations to leadershipCross-functional Collaboration:- Work with content writers, developers, and sales teams to align marketing efforts- Liaise with external agencies or vendors as needed (ref:updazz.com)