Job Description

As a Digital Marketing Manager, you'll be responsible for creating and executing digital marketing strategies that enhance our online presence, drive engagement, and contribute to our overall growth. Your efforts will directly impact our brand visibility, lead generation, and customer retention.Key Responsibilities:Digital Marketing Strategies:- Develop comprehensive digital marketing strategies that align with business objectives and target audience.- Execute marketing activities across SEO, SEM, social media, email marketing, and display advertising with the help of team.Campaign Management:- Plan, execute, and optimize digital campaigns to drive traffic, generate leads, and increase brand awareness.Content Creation and Management:- Collaborate with content creators to produce high-quality content for blogs, social media, and other digital platforms.- Develop a content strategy that aligns with marketing goals and engages the target audience at various stages of the customer journey.Partnerships Management:- Identify, establish, and maintain strategic partnerships to drive co-marketing initiatives and expand brand reach.- Collaborate with partners to develop mutually beneficial marketing campaigns and measure their impact on business goals.SEO and SEM Management:- Implement and manage SEO strategies to improve organic search rankings and drive website traffic.- Manage and optimize SEM campaigns to drive paid search traffic and increase conversions.Analytics and Optimization:- Monitor and analyze campaign performance using tools like Google Analytics and inbuilt analytics dashboards.- Use performance data to make informed decisions and optimize campaigns for better ROI.Social Media Management:- Oversee social media profiles, engage with followers, and manage paid social media campaigns.- Develop strategies to increase social media engagement and build a loyal online community.Email Marketing:- Create and execute email marketing campaigns to nurture leads and engage with customers.- Use segmentation and personalization techniques to improve email campaign effectiveness.Market Research and Insights:- Conduct research to understand market trends, competitor activities, and customer behavior.- Gather and analyze customer feedback to inform marketing strategies and improve campaign effectiveness.Required Skills and Qualifications:- Proven experience in digital marketing, with a strong understanding of planning and execution of various marketing channels and initiatives.- Excellent communication and presentation skills, with the ability to convey complex ideas simply and effectively. Strong analytical skills and data-driven mindset.- Proficient in project management tools, analytics tools, Google Sheets, Google Docs, AI tools, CRM, and automation/scheduling tools.- Strong strategic thinking, leadership skills, and the ability to multitask and manage cross-functional projects.- Ability to work collaboratively with internal teams and stakeholders to ensure seamless integration and support.- Understanding of various marketing channels - emails, social media, SEO, paid ads, etc.Good-to-Have Qualities:- Experience with WordPress will be a significant advantage.- Understanding the needs and pain points of web designers will make you a strong match.KPI's for Success:- Growth in product revenue over time.- Traffic growth on the product website.- Number of leads generated. (ref:updazz.com)