Job Description

THE ROLE

The firm is a major professional services firm in India and is seeking a Digital Events Manager to produce and manage virtual events, webinars, and videos to promote the firm and its professionals.

Each virtual event is intended to be an externally facing, engaging, and thought-provoking discussion between single or multiple speakers facilitated by one or more facilitators on topics related to its core professional service areas. These events will occur roughly once every two weeks for a total of approximately thirty five (35) high quality virtual events each year.

The role involves project managing, including planning and production, each activity from start to finish including researching and identifying topics, sourcing speakers, working with client facilitators, co-creating discussion questions and event agenda, sending invitations, managing guest contact lists, event marketing and promotion through direct mail and social media, coordinating event logistics, and providing support during event for facilitator(s), speakers, and guests as well as post event analytics, promotion and follow up.

Essentially, the role involves total responsibility for planning, coordinating, and managing every aspect of each virtual event except for the delivery of content. Ideally the successful candidate will be based in Mumbai or New Delhi.

JOB RESPONSIBILITIES

- Conceptualising , designing, producing, and directing a series of externally facing virtual events, webinars, and videos typically around 1 to 1.5 hours in duration

- Coordinating and managing rehearsals, event day production including rehearsing presenters and speakers where required, troubleshooting IT, and managing break out rooms and virtual waiting rooms

- Researching relevant topics and taking a proactive approach to event initiation

- Sourcing event speakers and managing communications with them

- Providing speaker and facilitator support, coordination, and training, including organising event rehearsals and troubleshooting IT issues

- Proactively managing timelines for event deliverables including advertising and marketing materials, mail outs, social media posts, and backend setup of events on digital platforms

- Gathering technical requirements and conducting pre-event testing and configuration on digital platforms

- Reviewing and consolidating virtual event content (i.e. PowerPoint presentations) provided by facilitator(s) and speakers including liaison with internal graphic design team

- Preparing and distributing any necessary materials for each event

- Attending regular status calls for event planning and coordination

- Identifying, testing, and implementing technologies that will augment the event experience and maximise guest participation

- Developing and executing the processes and documentation necessary to effectively market and produce each event in a high-quality and engaging manner including managing of creative design, direct mail distribution, and digital distribution.

- Advertising and promoting each event via direct mail and various social media platforms to increase guest attendance, corporate visibility, and client\'s social media followers.

- Coordinating other key functions including graphics, IT, contacts, direct mail and digital marketing.

DELIVERABLES

- Play-books for different event classes

- Templates for outlines, decks, marketing materials and other work flow tools

- Work-plan for each event, to keep everyone aware of deadlines

- Pre-event script and briefing paper for internal use

- Direct mail and social media strategy for each event

- Weekly event status update emails

- Event agenda

- Event analytics and reporting

CANDIDATE PROFILE

- Degree and minimum of 3-5 years of related work experience in marketing and communications

- Experience managing live event production

- Advanced knowledge and experience with digital platforms such as Zoom, Webex & MS Teams.

- Advanced knowledge and experience with lighting, audio, video, and technical direction of live virtual events

- Strong organisational skills and the ability to work under tight deadlines, multitask and prioritize responsibilities

- A passion for events and comfort working under tight deadlines

- Exceptional self-starter, strong initiative, and attention to detail

- Solid problem solving and time management skills

- Ability to stay calm under pressure

- Knowledgeable of up-to-date virtual event technologies, industry trends and competition

- Attention to detail

- Excellent interpersonal skills and communication (written and verbal) with the ability to effectively communicate to a wide audience

- Knowledge and understanding of various social media platforms.

PREFERRED REQUIREMENTS

- Degree in Marketing

- Experience working closely with graphic designers for event promotional materials

- Previous experience with marketing/event promotion

- Understanding of marketing and promotion in a professional services environment.

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