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Kohler is an equal opportunity employer. Along with competitive compensation and benefits, we offer something more enduring--a legacy built on bold innovation, creative excellence, and a deep commitment to our people and communities. Learn more about our culture and career opportunities at www.kohler.co.in/careers.
Our approach to hiring reflects our commitment to
Global Inclusion
. We recruit, hire, and promote qualified individuals in all roles without regard to race, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, or disability. If you are an individual with a disability and require reasonable accommodation during the recruitment process, please let your recruiter know so we can support you appropriately.
Manager- Digital Analytics
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Overview
We are looking for an experienced
Digital Analytics Manager
to lead our digital analytics function and drive strategic insights across our digital ecosystem. This role will serve as a key bridge between business stakeholders, development teams, and marketing leadership to ensure data-driven decision-making, efficient project execution, and measurable ROI.
The ideal candidate should have deep expertise in
Adobe Analytics and Adobe Launch
, hands-on experience in managing complex implementation projects, and the ability to guide a team while also being close to the tools. Exposure to
Adobe Experience Platform WebSDK (AEP WebSDK)
is a strong plus.
Key Responsibilities
Lead Adobe Analytics and Adobe Launch implementations
across multiple digital platforms (web/mobile).
Oversee the
end-to-end tagging lifecycle
-- from solution design, implementation, QA, to reporting and validation.
Collaborate with key business stakeholders to
scope new analytics requests
, translate them into actionable technical requirements, and lead their execution.
Manage a team of analysts and tagging specialists to ensure timely delivery, prioritization, and quality of digital analytics deliverables.
Work closely with developers, product managers, UX teams, and marketing to embed measurement strategies across all digital initiatives.
Develop and maintain documentation including SDRs (Solution Design References), implementation specs, and governance frameworks.
Monitor data accuracy, troubleshoot discrepancies, and manage change control processes.
Provide
strategic insights
and
data storytelling
to leadership to support business goals, product enhancements, and campaign performance.
Own
revenue forecasting
, budgeting, and resource planning for the analytics function.
Stay current with industry trends, Adobe product updates, and best practices in tag management and privacy compliance (GDPR, CCPA, etc.).
Required Skills & Experience
10-15 years of experience in
digital analytics
, with a strong focus on
Adobe Analytics (AA)
and
Adobe Launch
.
Proven track record of managing end-to-end digital measurement projects for high-traffic sites and/or enterprise-level clients.
Deep understanding of
digital data layers
, tagging strategies, and data governance.
Strong experience working with stakeholders across Marketing, Product, Engineering, and Legal teams.
Excellent
project management skills
with the ability to lead multiple initiatives in parallel.
Clear understanding of
business KPIs
and ability to tie digital analytics outputs to business impact.
Strong analytical mindset and problem-solving skills, including the ability to work with large datasets.
Hands-on experience with data visualization tools (Adobe Workspace, Power BI, Tableau, etc.).
Comfortable presenting to senior leadership and translating data into meaningful business recommendations.
Nice to Have
Experience with
Adobe Experience Platform WebSDK (AEP WebSDK)
Familiarity with
Customer Journey Analytics (CJA)
and
Adobe Target
Working knowledge of JavaScript, HTML, and debugging tools (e.g., Charles Proxy, Adobe Debugger)
Understanding of privacy regulations and consent management tools
Experience
10 to 15 years
Mandatory Skills
Adobe Analytics Developer, Adobe Analytics, Aep, adobe launch, Digital Analytics, digital strategy, Adobe Experience Platform
Location
Pune, Maharashtra, India
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