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Manager Digital Analytics
Purpose & Key Impact:
As Manager, Digital Analytics at adidas, you deliver advanced analytics services to drive consumer insights, business growth, and sales across Emerging Markets. You collaborate with cross-functional teams at local, regional, and global levels to support data-driven decision-making.
Core Responsibilities:
Analytics Expertise: Drive functional analytics initiatives to optimize digital business processes and uncover actionable opportunities that boost efficiency, engagement, and sales across assigned markets. This role delivers daily insights into the following areas:

• Analyze traffic channels to deliver advanced insights that support planning, monitor performance, and optimize marketing spend for continuous growth in website visits.
• Conduct consumer funnel analytics (web and app) to map user behavior from landing to purchase, identifying opportunities to improve conversion.
• Evaluate product performance with advanced analytics, providing merchandising teams with insights on PLP effectiveness, product visits, and category journeys.
• Deliver operational analytics, including deep-dive lower funnel analysis (e.g., payment methods, shipping charges), helping the business optimize processes and address specific operational challenges.

Stakeholder Consulting & Insightful Presentations: Advise business partners on goal setting, KPI selection, and performance tracking. Identify trends and opportunities, and communicate findings through clear, impactful presentations.
Lead end-to-end analytics projects: such as database integration, marketing attribution, issues tracking, consumer journey enablement and others. Develop project plans, manage resources, and collaborate with other functions and external partners to ensure successful execution.
Reporting & Insight Delivery: Design and refine reporting structures, translating complex analytics into clear, actionable presentations for senior leadership.
Stay up to date with the latest: tools, AI advancements, and analytics techniques to align with global competitive standards.
Skills & Qualifications:

• Deep expertise in analytics tools (Adobe/Google Analytics, Power BI, Amplitude, Appsflyer and Python for data analysis).
• Strong data visualization and presentation skills.
• Holistic, strategic thinker with proven project management experience.
• Proficient in MS Office, especially Excel.
• Fluent in English (verbal and written).
• Bachelor's degree in business, marketing, or related field.
• Minimum 5 years' experience, including 2+ years in eCommerce data analytics; paid media analytics/agency experience is a plus.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
Job Title: Manager Digital Analytics
Brand:
Location: Gurgaon
TEAM: Data
State: HR
Country/Region: IN
Contract Type: Full time
Number: 531799
Date: Jul 17, 2025
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