Manager – Creative Communication

Year    WB, IN, India

Job Description

Role Overview



The Creative Communication Manager will lead the brand's messaging, visual identity, and creative output across digital and offline channels. The role involves conceptualizing, writing, designing, reviewing, and delivering high-quality creative assets that strengthen brand visibility and support marketing campaigns. Suitable for candidates with

5-7 years

of experience in creative communication, branding, or advertising.

Key Responsibilities



1. Creative Strategy & Brand Messaging



? Develop the brand and project-level creative communication strategy.
? Create campaign concepts, themes, and messaging frameworks.
? Ensure brand tone, design style, and communication consistency.

2. Content & Creative Development



? Write and review copy for ads, brochures, videos, hoardings, digital campaigns, and

sales collateral.
? Oversee design development: creatives, layouts, branding assets, storyboards.
? Manage end-to-end creative approval process.

3. Campaign Execution



? Develop creative direction for project launches, digital campaigns, and offline promotions.
? Partner with performance marketing team to ensure creativity aligns with lead goals and CTR.
? Coordinate with agencies, photographers, and videographers.

4. Digital Communication & Social Media



? Build monthly communication calendars for social media.
? Oversee creative formats: reels, videos, posts, stories, blogs, branding content.
? Drive engagement through creative and trend-based formats.

5. Cross-team Collaboration



? Work closely with Branding, Sales, Performance Marketing, Events, and CRM teams.

? Ensure creative alignment with project-specific USPs, price points, and audience segments.

6. Market & Competitor Intelligence



? Track competitor communication and industry trends.

? Suggest creative enhancements and innovations.

Required Skills



? Excellent copywriting & storytelling

? Strong visual sense & branding understanding

? Experience working with creative & advertising agencies

? Good knowledge of digital content formats

? Strong coordination, briefing, and project management skills

Experience & Qualification



? Graduate/Post-graduate in Marketing, Mass Comm, Advertising, or related field

?

5-7 years

of experience in creative communication or brand content

? Real estate experience is a plus (not mandatory)

Job Type: Full-time

Pay: ?80,000.00 - ?100,000.00 per month

Benefits:

Health insurance
Application Question(s):

Do you have any exp in Marketing communication?
Work Location: In person

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Job Detail

  • Job Id
    JD4882511
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    WB, IN, India
  • Education
    Not mentioned
  • Experience
    Year