Content Creation:
a) Understand/ Internalize Brand Identity / Positioning of our Corporate brand and the USPs of the each of the Products and Solutions to create compelling communications
Diverse Adaptations of Communication:
b) Adapting the communications across different Segments of ABCDE (Architects, Builders, Channel, Designers & End Consumers) for delivering Impactful Content
360 Degree Campaign Communications:
c) Building Narratives for campaigns across various 360-degree touchpoints like TV, OOH, Store merchandizing, Print Media, Digital, Blogs etc
d) Be in charge of the PR Communications of the Brand across all advertising publications
Business Purpose driven Sales Communications:
e) Will oversee creating/curating content and conceiving sales tools to enable the sales teams for effective conversions
f) Content creation for sales collaterals, Pitch narratives & Training Programs for impactful communication by the sales team to effectively consult to ABCDE Segments
Build and drive a real-time Content Engine with right Agency Management:
g) Build a Content Generating Ecosystem that constantly churns content real-time that is purpose driven to the business
h) Identify and manage the right content creating agencies to co-create and deliver the content as required across an aligned calendar of content requirements.
Candidate relevant expertise may only apply.
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