Job Description

Role Title: Manager, Communications (L08)
Company Overview:
Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.
We have recently been ranked #2 among India's Best Companies to Work for by Great Place to Work. We were among the Top 50 India's Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.
We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.
We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.
Organizational Overview:
This role sits within the Chief of Staff (CoS) organization, a high-visibility function that works at the intersection of core India leadership and global teams. The CoS office drives strategy, operations, strategic communications, and flagship events, to ensure leadership effectiveness and narrative alignment across Synchrony's key organizational priorities.
Role Summary:
The Manager - Communications (L08) is a dual-mandate role acting as both the Chief Narrator and Brand Architect for the organization. You will be responsible for crafting high-stakes leadership narratives and executing a 360-degree branding strategy. From designing campaigns for flagship events to overseeing the physical brand presence (OOH and Office Branding), you will ensure Synchrony's voice and visual identity remain premium, consistent, and impactful.
Key Responsibilities (KRAs):
Internal Communications & Event Omni-channel Campaigns
Design and execute end-to-end campaigns for flagship internal events. Manage the lifecycle of communication i.e. teasers, digital signage, newsletters, and post-event highlight stories.
Executive Storytelling: Partner with the India Leadership Team to develop executive-level presentations (PowerPoint) that are cinematic, persuasive, and stage-ready.
Speechwriting: Draft scripts for leaders and emcees for townhalls and major events, ensuring the tone is authentic, engaging, and aligned with corporate strategy.
Branding (Environmental, OOH & Campus)
Physical Brand Presence: Lead the visual transformation of office spaces through Internal Branding (wall graphics, lift wraps, experience zones) to boost employee morale and culture.
External & OOH Branding: Oversee Out-of-Home (OOH) initiatives, campus branding, and recruitment marketing assets to strengthen Synchrony's position as an employer of choice.
Brand Governance: Act as the local custodian for global brand guidelines, ensuring every asset from digital banners to large-scale hoardings meets high aesthetic and compliance standards.
External Communications & Thought Leadership
Executive Visibility: Ghostwrite high-quality articles and LinkedIn thought-leadership pieces for senior stakeholders to build their professional brand and Synchrony's industry voice.
PR Support: Support the PR function by drafting press releases, media briefs, and narrative frameworks that ensure our external story mirrors our internal culture.
Stakeholder & Agency Management
Strategic Consulting: Advise senior leaders on communication channels and messaging strategies rather than just executing briefs.
Vendor Oversight: Manage creative agencies and print vendors to ensure high-fidelity execution, cost-efficiency, and timely installation of branding projects.
Required Skills & Knowledge:
Bachelor's or Master's degree in Communications, Marketing, Media, or a related field with a minimum of 3 years of relevant experience in Corporate Communications, Branding, or Internal Marketing; or in lieu of a degree, 5 years of relevant experience in similar domain.
The Narrative-Visual Blend: A rare mix of world-class writing skills and a high "Design IQ." You must know how to direct creative teams to achieve a premium look and feel.
PowerPoint Mastery: Advanced ability to build visual-heavy, "story-led" decks for C-suite audiences.
Campaign Management: Proven experience in running multi-channel internal/external marketing campaigns with measurable engagement.
Stakeholder Management: Confidence and poise to work closely with Leadership Team in a fast-paced environment.
Desired Skills/Knowledge:
Working knowledge of Canva, Adobe Creative Suite, or video editing tools.
Experience in Employer Branding or Recruitment Marketing.
Familiarity with digital engagement platforms.
Eligibility Criteria:
Experience: 3-5 years of relevant experience in Corporate Communications, Branding, or Internal Marketing.
Industry: Prior experience in IT/ITES, BFSI, or large global MNCs is highly preferred.
Education: Bachelor's or Master's degree in Communications, Marketing, Media, or a related field.
Portfolio: Candidates must be able to showcase examples of hype campaigns, leadership decks, or physical branding projects they have led.
Location - Hyderabad Office
Work Timings -12:00 PM - 9:00 PM IST- (Standard mid-shift, with flexibility required during flagship event cycles or for global stakeholder alignment)
For Internal Applicants:
Understand the criteria or mandatory skills required for the role before applying
Inform your manager and HRM before applying for any role on Workday
Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)
Must not be any corrective action plan (First Formal/Final Formal, LPP)
L4 to L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are only eligible.
L8 Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible.
L4+ employees can apply for this opportunity.
Grade/Level: 08
"Strong candidate identified, eligible candidates can still apply"
Job Family Group: Communications

Skills Required