Job Description

Position: Brand Business Development ManagerThe Brand Business Development Manager is responsible for developing and executing strategies that communicate the brand's identity, values, and offerings to both internal and external audiences. - This role focuses on creating cohesive brand messaging across all channels and ensuring alignment with overall business goals. - The manager will work closely with cross-functional teams, including marketing, public relations, and design, to craft compelling narratives that resonate with target audiences and build brand equity.Key Responsibilities:Brand Strategy & Messaging:- Develop and refine the brand's voice, tone, and messaging to ensure consistency across all communication channels.- Collaborate with the marketing team to define brand positioning, core values, and key messaging.- Conduct competitive and market research to stay informed of industry trends and consumer perceptions.Content Development & Management:- Oversee the creation of content for various platforms, including social media, websites, advertising campaigns, press releases, and email newsletters.- Ensure that all brand materials align with the established brand guidelines and resonate with target demographics.- Work with the design team to produce visually appealing and effective content.Campaign Planning & Execution:- Lead the planning and execution of integrated marketing campaigns that drive brand awareness, engagement, and loyalty.- Coordinate with cross-functional teams to ensure consistent delivery of brand messaging in all campaign materials.- Track the performance of campaigns and adjust strategies to optimize results.Public Relations & Media Relations:- Develop and maintain relationships with key media outlets and influencers to secure brand coverage.- Oversee press releases, media kits, and pitch strategies to promote positive brand recognition.- Monitor media coverage and manage brand reputation by addressing any negative publicity or communication challenges.Brand Advocacy & Internal Communication:- Act as a brand ambassador within the company, ensuring employees are aligned with brand values and messaging.- Create internal communication materials (newsletters, presentations, etc.) that reinforce the company's brand culture and values.Stakeholder Management:- Work closely with senior leadership and other departments to align brand communication strategies with company goals.- Partner with product, sales, and customer service teams to ensure brand messaging is consistent in all customer touchpoints.Analytics & Reporting:- Analyze brand performance metrics to evaluate the effectiveness of communication strategies and campaigns.- Report on key performance indicators (KPIs) such as brand awareness, engagement, and customer sentiment.- Adjust strategies based on feedback, performance data, and changing market conditions.Qualifications:Education: Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field. Master's degree is a plus.Experience: 5+ years of experience in brand communication, marketing, or public relations, with at least 2 years in a managerial role.Proven track record of successful brand communication strategies and campaign management.Strong understanding of digital marketing and social media platforms.Skills:- Excellent written and verbal communication skills.- project management skills with the ability to work across teams.- Analytical mindset with experience in tracking and reporting on campaign performance.- Proficiency with marketing and analytics tools (e.g., Google Analytics, Adobe Creative Suite, Hootsuite).Attributes:- Creative and strategic thinker.- Ability to thrive in a fast-paced, dynamic environment.- Strong leadership and collaboration skills.Preferred Qualifications:- Experience in technology, fashion, luxury, hospitality, lifestyle, FMCG.- Knowledge of SEO, SEM, and content marketing best practices.- Familiarity with crisis communications and brand reputation management.- Experience working with influencers and managing media relations. (ref:updazz.com) '