Develop and execute comprehensive digital marketing strategies across all online channels
Manage and optimize paid media campaigns (Google Ads, Facebook, Instagram..etc)
Oversee SEO strategy and content marketing initiatives for organic growth
Design and implement email marketing campaigns and automation flows
Analyze customer journey data to improve conversion rates and AOV
Manage relationships with agencies and technology vendors
Monitor and report on KPIs including CAC, LTV, ROAS, and attribution
Stay ahead of e-commerce trends and platform updates
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